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I have been presented with a CrossFit related business opportunity - any advice?
Posted on 3/12/20 at 6:16 pm
Posted on 3/12/20 at 6:16 pm
A longtime friend of mine has done financially well with his little CrossFit gym (I guess he calls it a box?) and is considering expansion.
Business considerations aside, I guess I'm having trouble figuring out the mission of CrossFit. No criticism at all, it honestly just seems like PE Class for adults. I haven't seen much success from his clients (based on social media postings), but they all keep coming back month after month and paying whatever the fee is.
I see some people doing legitimate lifts - deadlift, front squat, clean/snatch etc. but otherwise it looks like a random smattering of activities written in chalk on the wall at the instructor's whim.
So what's the market/audience? Who does this serve?
Business considerations aside, I guess I'm having trouble figuring out the mission of CrossFit. No criticism at all, it honestly just seems like PE Class for adults. I haven't seen much success from his clients (based on social media postings), but they all keep coming back month after month and paying whatever the fee is.
I see some people doing legitimate lifts - deadlift, front squat, clean/snatch etc. but otherwise it looks like a random smattering of activities written in chalk on the wall at the instructor's whim.
So what's the market/audience? Who does this serve?
6
Posted on 3/12/20 at 6:30 pm to Boring
My Crossfit gym serves everyone from ex college athletes to soccer moms to old people trying to stay in shape 
And everyone I know that has stuck with it consistently have made huge gains.
Not all gyms have the same programming. Maybe your friend needs to improve his if it as you describe?
And everyone I know that has stuck with it consistently have made huge gains.
Not all gyms have the same programming. Maybe your friend needs to improve his if it as you describe?
This post was edited on 3/12/20 at 6:33 pm
Posted on 3/12/20 at 7:16 pm to Boring
CrossFit bubble is set to burst.
Tred lightly.
Tred lightly.
Posted on 3/12/20 at 7:43 pm to KosmoCramer
quote:
Tred lightly.
He might even want to tread lightly too.
Sorry, I thought it was funny. Ill leave now.
Posted on 3/12/20 at 8:19 pm to Salmon
quote:
huge gains
Thanks for your reply. What do you mean by "huge gains" though? Muscle gain, strength gain, faster mile (5k, 10k, marathon etc.) times.
Posted on 3/12/20 at 8:24 pm to Boring
quote:
hanks for your reply. What do you mean by "huge gains" though? Muscle gain, strength gain, faster mile (5k, 10k, marathon etc.) times
Well for me it’s in strength and muscle. I’m a lot more muscular and stronger than I have ever been. I’m hitting new PRs all the time in strength.
But, being as a runner in a previous life, my running has suffered, although I’m still able to run 21 min 5ks when I want to. I’m just not running 19 min 5ks anymore.
But for a lot of people, they make gains in everything, from strength to cardio. But these are people that just weren’t working out consistently in any form before.
Crossfit is just like any workout. You get out of it what you put into it.
Posted on 3/12/20 at 8:46 pm to Boring
No better price on a crossfit gym than during a pandemic
Posted on 3/12/20 at 9:45 pm to oleyeller
quote:
No better price on a crossfit gym than during a pandemic
And one of the first things eliminated from people's budgets as the economy crashes.
Posted on 3/13/20 at 2:23 am to Boring
You will lose money. The only people who make money through a gym are planet fitness or golds gym. It’s an awful economic endeavor that will leave your resenting something you once loved.
Posted on 3/13/20 at 9:38 am to RickfromArizona
quote:
You will lose money. The only people who make money through a gym are planet fitness or golds gym. It’s an awful economic endeavor that will leave your resenting something you once loved.
This is definitely not true. That said, we are rapidly approaching the day where normal, "unaffiliated" gyms that don't serve a specific high end or niche clientele will struggle more and more. There is a legit argument that CrossFit, Irontribe, etc. are more brand names and marketing tools than workout programs these days. But buying in allows you to charge more in membership fees and in theory, hire better trainers which means a better product and service. In theory...
Posted on 3/13/20 at 12:40 pm to Boring
quote:
Boring
Personally I think u have to have a passion for Crossfit. If it's just a "business opportunity" I would stay away. It seems there are a lot more "avg" boxes than highly financially successful boxes. You will work odd hours or you will require a lot of coaches. Not only do you need to be very knowledgeable in Fitness/Lifting you need to build a culture and community. To me it's hard to hire people to build your culture and community.
So if it's just a money goal I would probably seek something else out. Good luck in your decision.
Posted on 3/13/20 at 2:07 pm to Boring
Gyms aren’t a disaster as a business plan but it is difficult to make a profit, especially a good profit, off of a gym.
Most successful gyms use their memberships to pay the overhead and have another form of making money such as supplements or smoothies or what have you.
Not saying you can’t make money just off of memberships, but you need a large base if that’s your goal.
Most successful gyms use their memberships to pay the overhead and have another form of making money such as supplements or smoothies or what have you.
Not saying you can’t make money just off of memberships, but you need a large base if that’s your goal.
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