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re: LIV Golf has lost 1.1 billion outside of the US alone

Posted on 10/3/25 at 12:46 pm to
Posted by Hermit Crab
Under the Sea
Member since Nov 2008
7387 posts
Posted on 10/3/25 at 12:46 pm to
quote:

OK let's open the books of the PGA Tour just like Phil wanted and let's judge the PGA tour and where their money goes!


are they required to file taxes publicly as a non-profit?

Old one, not going to spend time looking for more.
Posted by The Pirate King
Pangu
Member since May 2014
65134 posts
Posted on 10/3/25 at 12:52 pm to
quote:

I’ll never understand American golf fans that root for LIV to succeed and for the PGA to fail.


No one I've seen is rooting for the PGA to fail. But don't act like it's some infallible organization who didn't get over the moon butthurt because some players decided to take their talents to the highest bidder.
Posted by 904
Forever under I-10
Member since Dec 2009
1091 posts
Posted on 10/3/25 at 1:42 pm to
quote:

For what exactly? Two of their golfers just smoked the US PGA players in the Ryder Cup. Dustin Johnson is showing signs of life. Kills that whole narrative about LIV killing players careers.

The uniforms and logos look like a bunch of middle-schoolers were hired to design assets. It's all trying to hard... the music, the format, etc. Just feels like it's branded to the lowest common denominator at best, which makes no sense for a sport that prides itself on its traditions and history.

Also, it's hard to root for a bunch of players who are mostly on the back-half of their careers and simply took the biggest pay-day possible. I don't entirely blame them, but it didn't make them any more likeable either with maybe the only exception being Bryson.

Combine all of that and it's an easy no for almost anyone who was slightly interested in professional golf before LIV came around.


edit: meant to reply to the comment below
This post was edited on 10/3/25 at 2:25 pm
Posted by i am dan
NC
Member since Aug 2011
30404 posts
Posted on 10/3/25 at 1:46 pm to
quote:

Clearly you do, you replied to my post. Go seethe in your LIV hate and let the adults talk.


Could you write a more boring, cliched message board post if your life depended on it??

LIV sucks. If you don't believe me, maybe you should believe the ratings. I'm not going to argue with you about this. You come off as really emotional.

Oh look... STATS!!!!

quote:

PGA Tour events consistently attract millions more viewers than LIV Golf events, with some head-to-head broadcasts in 2025 showing PGA Tour events averaging 3.1 million viewers compared to LIV Golf's 175,000 viewers on their respective channels.


LIV sucks. Go cry if you need to.
This post was edited on 10/3/25 at 2:11 pm
Posted by makersmark1
earth
Member since Oct 2011
20333 posts
Posted on 10/3/25 at 2:13 pm to
I don’t get why people are anti-LIV.

All work is essentially prostitution at some level, and all money is “dirty” somehow, so I don’t care whether guys take millions to play golf or not.
Posted by The Pirate King
Pangu
Member since May 2014
65134 posts
Posted on 10/3/25 at 2:16 pm to
quote:

PGA Tour consistently draws significantly higher TV ratings than LIV Golf, often by a factor of 10 or more. For example, in a recent head-to-head comparison, a PGA Tour final round had 2.1 million viewers while the corresponding LIV event had 484,000. This disparity is due to factors like the PGA Tour's broadcasts on larger national networks versus LIV's on cable and the Tour's higher overall viewership base.


Live by Google AI, die by Google AI. I see you intentionally left out the main reason Google generated for the viewership disparity
Posted by 904
Forever under I-10
Member since Dec 2009
1091 posts
Posted on 10/3/25 at 2:18 pm to
quote:

All work is essentially prostitution at some level, and all money is “dirty” somehow, so I don’t care whether guys take millions to play golf or not.

By that logic, all golf courses are just patches of sand and grass, so let's play the U.S. Open at the esteemed LSU Golf Course next year.

Free drinks on hole 13
This post was edited on 10/3/25 at 2:20 pm
Posted by makersmark1
earth
Member since Oct 2011
20333 posts
Posted on 10/3/25 at 2:25 pm to
quote:

all golf courses are just patches of sand and grass


At some level, this is true.

Posted by i am dan
NC
Member since Aug 2011
30404 posts
Posted on 10/3/25 at 2:29 pm to
quote:

This disparity is due to factors like the PGA Tour's broadcasts on larger national networks versus LIV's on cable and the Tour's higher overall viewership base.


Yeah, that's the reason LIV viewership sucks.....


Bryson gets more views on a video of him chipping golf balls over his house on his Youtube channel than anything he's ever done with LIV.

LIV sucks.

Your argument is sad. You are sad to keep this up.

Holy hell, the title of the thread is LIV has lost $1.1B outside the US alone, and you're still here knighting for them and talking about how great LIV is..

JEEZus frick dude. Grow a freaking brain. I feel like I'm talking to an complete idiot.

I'm done with this anyway... I can't stand to discuss things with people who have no clue about the topic. You have no clue.



This post was edited on 10/3/25 at 2:48 pm
Posted by Swagga
504
Member since Dec 2009
18710 posts
Posted on 10/3/25 at 2:36 pm to
I think we’ll learn a lot about LIV’s future by who they sign or don’t sign this offseason. This is a crossroads for the league IMO.

The league isn’t taking off in America and like it or not, it won’t be successful without the US market. If the Saudi’s decide to inject another billion and go after some big names I could see them being in it for the long haul.

If they throttle spending, I think it’s a bad sign.
Posted by RedHawk
Baton Rouge
Member since Aug 2007
9528 posts
Posted on 10/3/25 at 3:10 pm to
quote:

I don’t get why people are anti-LIV.


Pro-Golf was a lot better for the American fans when it was the PGA. LIV watered things down by grabbing marquee names, want to make it a world tour taking events out of the US, want less events, play 54 holes with no cuts, and don’t have a farm system set up to grow the game. They just want to throw their money around and make the sport a joke.
Posted by makersmark1
earth
Member since Oct 2011
20333 posts
Posted on 10/3/25 at 3:27 pm to
All I really check on is the majors.

I just catch highlights or watch on rainy days.

I did not like the LIV broadcast, but if I’m a Charles Howell, Lee Westwood, Ian Poulter, Sergio, I see the massive upside.

For Rahm and Koepka, the money was insane. I just don’t think I’d turn down $400 million or whatever Rahm is getting.

Michelson probably had to take it bc he’s got a gambling problem.

DJ and Bubba probably took it bc it is a lot of money for less grinding.

The tour has made many changes based on why some of the players left.

I guess I just don’t care about much that does not directly impact my family and I.
I know people that literally talk non-stop about how much they hate LIV. I don’t see the point.

With LIV or without, it’s been a great golf year for majors. Rory finished the grand slam. Scottie got 2. JJ won at Oakmont.

I’m satisfied with the entertainment pro golf delivers for me. I only wish they’d play a little faster, but slow play is ubiquitous.
Posted by BRsundog
BR
Member since Feb 2020
482 posts
Posted on 10/3/25 at 4:14 pm to
I just think it’s weird when people act like it’s good to watch or follow.
Can’t really argue the players taking the money but the actual LIV product blows and pretty much everything, from ratings, to financial losses, to their stupid uniforms, prove it.
Posted by tigbob
Baton Rouge
Member since Jun 2009
271 posts
Posted on 10/4/25 at 8:32 am to
If it is losing money this badly at this point I'm not sure what change can be made to safe it. If the product was that great people would find it on what ever format it was on.

Going to New Orleans to play on a third rate golf course is not a good look. I grew up in NO playing the City Park courses for years. I live out of town now and when visiting family I have passed by the course and it not very impressive. I have really have no desire to play it from what I have seen.

I have no beef with the players who went to LIV for the money I would probably would have done the same. It was an insane amount of money. So does LIV do the same now and go after more players? Well it's clear that did not work. Of all the players that left Bryson is really the only player I like to watch play. I really could careless if I never seen the rest play. That is the main issue they are having in the US.
Posted by makersmark1
earth
Member since Oct 2011
20333 posts
Posted on 10/4/25 at 2:27 pm to
I guess even billionaires get tired of losing money.

They probably are seeking a deals I type this.
In fact, I think things were close earlier this year, but I guess the tour wants to let LIV die on it’s on. That is fine with me.

All I know is IF anyone offered me more money to work than I was making to do the same or less work, I probably would have jumped.
Posted by TDTOM
Member since Jan 2021
24593 posts
Posted on 10/4/25 at 2:48 pm to
quote:

All I know is IF anyone offered me more money to work than I was making to do the same or less work, I probably would have jumped.


100%. It is still a shite product though.
Posted by Swagga
504
Member since Dec 2009
18710 posts
Posted on 10/4/25 at 3:21 pm to
quote:

All I know is IF anyone offered me more money to work than I was making to do the same or less work, I probably would have jumped.



I go back and forth with this. On one hand I totally understand setting your family up for generations with the money these guys got.


On the other, these guys like Rahm were going to make generational wealth regardless. He was in line to go head to head with Scottie every week and threw that away. I think there’s probably some regret there.
Posted by makersmark1
earth
Member since Oct 2011
20333 posts
Posted on 10/4/25 at 3:36 pm to
quote:

It is still a shite product though.


I don’t watch much golf.

Majors mostly.
Highlights.

I like it when it’s at Pebble Beach bc it’s prime time or Open since it’s golf at 0500
Posted by CFDoc
Member since Jan 2013
2244 posts
Posted on 10/4/25 at 8:40 pm to
quote:

I guess even billionaires get tired of losing money.


MBS & PIF are multiple Trillions of USD in value.
Posted by MikeD
Baton Rouge
Member since Jan 2004
8150 posts
Posted on 10/4/25 at 8:51 pm to
Long play seems to be forcing merger in with PGA and money invested in this part can be paid back when they run out of oil.
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