Who's tried the Buffalo Wild Wings Poppin' Ranch Pop Rocks?

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The wing chain is introducing Poppin’ Ranch, a limited-time topping that delivers the familiar crackling sensation of popping candy. It’s one of those menu items that sounds like a joke at first, but Buffalo Wild Wings is betting customers will be curious enough to give it a shot.

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Starting July 20th, participating Buffalo Wild Wings restaurants and Buffalo Wild Wings GO locations across the U.S. will sell packets of Poppin’ Ranch for 99 cents for a limited time.

Instead of pouring ranch dressing over wings, customers can sprinkle tiny ranch-flavored popping crystals directly onto their food. The candy can also be mixed into a cup of ranch dressing or added to fries, chicken tenders, burgers, and other menu items. It’s the first savory popping candy made just for a restaurant menu.

First off, you can eat the Poppin’ Ranch as a candy if you love Pop Rocks. Early test tasters who got their hands on it before the official launch say it pretty much looks and smells exactly like a Hidden Valley Ranch packet. The popping candy delivers a familiar ranch flavor with a slight sweetness, thanks to the sugar needed to create the popping effect. Once sprinkled onto wings or fries, the ranch flavor becomes milder but the crackling sensation remains the star of the show.

Poppin’ Ranch isn’t exactly meant to replace Buffalo Wild Wings’ regular ranch dressing. Instead, it’s best used alongside a traditional cup of ranch for those who want both the creamy dip and the fizzy crunch.

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