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Is there some corporate potato chip revolution going on?
Posted on 7/7/13 at 10:18 pm
Posted on 7/7/13 at 10:18 pm
Maybe it's my imagination. I don't eat potato chips often so I'm probably not the best observer here. But lately I've been scanning convenient stores and grocery stores and there seems to be a rapid expansion in the choices of potato chips (and other similar snacks like cheetohs)
Certainly there is a niche market for new potato chips flavors but I'm wondering if this is part of something bigger.
My hypothesis is that large corporations that spit out things like Lay's,Ruffle's, Cheetohs and the like are trying to use these products to gain (back?) some sort of credibility in the food world. I think it's part of a greater nation wide change in food interests also. People are demanding more options and won't be satisfied with companies who have basically been resting on their laurels with the same product line for almost decades.
Any thoughts?
Certainly there is a niche market for new potato chips flavors but I'm wondering if this is part of something bigger.
My hypothesis is that large corporations that spit out things like Lay's,Ruffle's, Cheetohs and the like are trying to use these products to gain (back?) some sort of credibility in the food world. I think it's part of a greater nation wide change in food interests also. People are demanding more options and won't be satisfied with companies who have basically been resting on their laurels with the same product line for almost decades.
Any thoughts?
7
Posted on 7/7/13 at 10:26 pm to Powerman
Ruffles, Lays and Cheetos are all "spit out" by the same company -Frito-Lay. In fact, most chip products are from that company. They own all that shite. It's like soft drinks - many names, many flavors all owned and produced by the big two. You think you're getting variety. You aren't.
Posted on 7/7/13 at 10:29 pm to Powerman
quote:
Any thoughts?
Other than thinking you have too much time on your hands?
Well, I do think a lot of companies are using more and more fancy looking packaging to make people think "gourmet" chips or some such shite.
Posted on 7/7/13 at 10:38 pm to VOR
But the actual variety of flavors seems to have exploded. Not only from the majors but from start ups.
Maybe potato chips are critical to the abysmal food culture here and it's more of a local thing
Maybe potato chips are critical to the abysmal food culture here and it's more of a local thing
Posted on 7/7/13 at 10:39 pm to Powerman
Canada has had interesting chip flavors for years. Maybe it's a case of "We want what they have!"
Posted on 7/7/13 at 10:41 pm to Darla Hood
I'd like to know what is considered a "world-class" chip.
Posted on 7/7/13 at 10:42 pm to Powerman
Sure. Miss Vickie's Jalepeno chips are made by frito-lay, as are numerous other gourmet chips. Hell, even Zapps (and their almost duplicate chip marketed as "natural/kosher" Dirtys chips) was bought out by Utz.
Posted on 7/7/13 at 10:48 pm to Powerman
Saw these in the store yesterday, and did a 
Posted on 7/7/13 at 10:49 pm to Powerman
People buy new things.
So they keep rolling out new ones to get a temporary bump in sales. Pretty simple explanation
So they keep rolling out new ones to get a temporary bump in sales. Pretty simple explanation
Posted on 7/7/13 at 10:52 pm to LouisianaLady
quote:
Is there some corporate potato chip revolution going on? Saw these in the store yesterday, and did a
Gf picked me up a bag of those last week. Pretty f'ing tasty
Posted on 7/7/13 at 10:55 pm to bosoxjo13
I found some knock off habanero flavored chips the other day
They were so hot I had to wait until I was drunk to finish the bag
They were so hot I had to wait until I was drunk to finish the bag
Posted on 7/7/13 at 11:15 pm to Fun Bunch
quote:
People buy new things.
So they keep rolling out new ones to get a temporary bump in sales. Pretty simple explanation
Definitely makes sense. None of these flavors will be here in a year or two.
Posted on 7/8/13 at 3:54 am to LouisianaLady
It's really just Marketing 101. Once your product reaches maturity, you start to diversify it more and more to keep up sales and meet new competition. You can see the life cycle progression in all products if you look for it.
Product Life Cycle - Wikipedia
quote:
Maturity
In the maturity stage, the end of stage of the growth rate and sales slowdown as the product has already achieved acceptance in the market. New firms start experimenting in order to compete by innovating new models of the product. With many companies in the market, competition for customers becomes fierce, despite the increase in growth rate of sales at the initial part of this stage. Aggressive competition in the market results in profits decreasing at the end of the growth stage thus beginning the maturity stage. In addition to this, the maturity stage of the development process is the most vital.
Product Life Cycle - Wikipedia
This post was edited on 7/8/13 at 4:00 am
Posted on 7/8/13 at 7:24 am to Powerman
I'm in China right now, they've got a pretty wide variety too. I saw a bag of cucumber-flavored chips the other day. I really should have gotten them, they cost like 50 cents US per bag.
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