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re: Is Blue Moon considered a craft beer or phony because its made by Coors?

Posted on 1/26/11 at 1:32 pm to
Posted by s14suspense
Baton Rouge
Member since Mar 2007
15867 posts
Posted on 1/26/11 at 1:32 pm to
quote:

Is Blue Moon considered a craft beer or phony because its made by Coors?


I changed my stance on Blue Moon and their association with Coors slightly after watching something about the recipe being developed at Coors Field independently of Coors sort of...
quote:

The Blue Moon Brewery at The Sandlot is a microbrewery/restaurant that is behind the Right Field Stands, with an entrance from Coors Field, and from Blake Street. The brewery is operated by the Coors Brewing Company, and experiments with craft beers on a small scale. Every year, they receive awards at the Great American Beer Festival in many different categories. The popular Blue Moon, a Belgian-Style Wheat beer was invented here, and is now mass produced by Coors.
Posted by BrockLanders
By Appointment Only
Member since Sep 2008
6517 posts
Posted on 1/26/11 at 1:36 pm to

Has about as much cred as "Plank Road Brewery"
Posted by notiger1997
Metairie
Member since May 2009
61723 posts
Posted on 1/26/11 at 1:37 pm to
quote:

But if the margin isnt worth it they may want to but are not going to bend over backwards to do so.


That is the problem though for the small guys. It is always the chicken or the egg. What comes first, the demand or some nice bar wanting to carry a new beer just for the heck of it.
It is hard for bars with only 3 or 4 taps to justify kicking out the big boys for a start up.

And grocery store shelf space is extremely hard to come by also.
Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 2:12 pm to
quote:

It is always the chicken or the egg. What comes first, the demand or some nice bar wanting to carry a new beer just for the heck of it.


Im not sure exactly how distribution works but in order to get into a bar dont you have to get a company like Mockler to push it to begin with? Im guessing Tin Roof cannot sell directly to the Bulldog etc..

In order to get Mockler to deliver you need to prove to them it will sell.. Thats a worse chicken and egg situation I would think. Its a shitty system.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104041 posts
Posted on 1/26/11 at 2:22 pm to
quote:

Im not sure exactly how distribution works but in order to get into a bar dont you have to get a company like Mockler to push it to begin with? Im guessing Tin Roof cannot sell directly to the Bulldog etc..

Yes. That's correct... in Tin Roof's case, they are distributed by Mockler, so Mockler has to be the middle-man between the brewery and the bars that want it. Completely shitty.

The good thing is, Mockler has really been pushing the local brews lately. They have Tin Roof, Heiner Brau / Covington, Bayou Teche, and I believe Parish as well although they don't have the supply to get into the BR market.
Posted by notiger1997
Metairie
Member since May 2009
61723 posts
Posted on 1/26/11 at 2:45 pm to
quote:

Its a shitty system.


We just need more people like the lady who owns the Avenue Pub and Dan Stein out there in the retail sector.
Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
32588 posts
Posted on 1/26/11 at 3:49 pm to
quote:

dont you have to get a company like Mockler to push it to begin with


Right. It's actually illegal for the brewery to sell directly. However wine does not have to do this I don't think. As far as I know, wineries can sell directly if they want I thought.

Alcohol Distribution companies are basically unnecessary middle men in my opinion.
Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 3:56 pm to
quote:

Alcohol Distribution companies are basically unnecessary middle men in my opinion.


Sounds like something that was probably created after prohibition to line a few pockets.

Distribution companys should be able to do what they do but to REQUIRE them is un AMUR Can

Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 3:59 pm to
quote:

We all know Prohibition was a failure. The public demanded the legal right to purchase and consume alcohol. Prior to Prohibition, there were many aspects to the American alcohol distribution system that caused a lot of societal problems. When Prohibition was repealed by the 21st Amendment, the 3-tier system (brewers, distributors, and retailers) was introduced to highly regulate the sale and distribution of alcohol. The system is designed to control alcohol beverages and protect consumers by insulating retailers and on-premise accounts from the large brewers and vice versa.

The 3-tier system has 4 primary goals:

1) To facilitate state and local control

2) To generate tax revenues that can be collected efficiently from the industry

3) To promote temperance, moderation, and an orderly marketplace

4) To avoid the overly aggressive marketing and sales practices of the pre-Prohibition era


Found this..

Seems a bit outdated since you could easily inspect the brewers as tax and regulate while allowing them to sell direct.
This post was edited on 1/26/11 at 4:01 pm
Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
32588 posts
Posted on 1/26/11 at 4:01 pm to
You're right and half the people that work for them don't know their a-hole from their elbow when it comes to beer. I know that Abita has a nice selection of female sales people that can sell beer but when asked about it, it's like they have memorized a sheet given to them by the company on what to say. Same goes for Glazer's and others. There are some exceptions. But I love it when I go to places and reps are there and they try to sell me the newest Russian Lager they have brought into our market. I basically tell them to frick off, and that shite is a waste on bringing here because no one drinks it.
Posted by Tigertown in ATL
Georgia foothills
Member since Sep 2009
30331 posts
Posted on 1/26/11 at 4:02 pm to
quote:

Sounds like something that was probably created after prohibition to line a few pockets.


Or to prevent unsafe products finding their ways to bars? I don't know. Just a thought.

With a known distribution channel it would be easier to prevent that I would think.

And please people (not you Catman necessarily) please don't go ballistic on me. I'm just offering a thought on why they might exist, not that I think they should.
Posted by Dallas Tiger
Dallas
Member since Mar 2006
15080 posts
Posted on 1/26/11 at 4:23 pm to
quote:

Blue Moons tastes like complete shite, orange or no orange.



Dude you are harsh. Chicks can drink whatever they like.
Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
32588 posts
Posted on 1/26/11 at 4:25 pm to
exactly. I at least try to get them to step up to Hoegaarden
Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 4:32 pm to
quote:

Or to prevent unsafe products finding their ways to bars? I don't know. Just a thought.


So you are for ALL restaurants being required to buy their food from Sysco?

Why cant breweries apply for a license and require inspection on them?

So we allow Besh to grow veggies on a farm and serve them to us but we dont allow Sam Adams to grow his own hops and put it in a beer and serve it direct as well?

Is there that much of a threat for beer to go harm someone because it was brewed wrong?

It took until 1978 before it was even legal to brew at home. The laws are outdated however there is a lobby and profit going to people that benefit so it will never change.
This post was edited on 1/26/11 at 4:55 pm
Posted by Tigertown in ATL
Georgia foothills
Member since Sep 2009
30331 posts
Posted on 1/26/11 at 4:37 pm to
quote:

Catman88


Oh please tell me you are just pulling my chain.
Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
32588 posts
Posted on 1/26/11 at 4:51 pm to
quote:

It took until 1978 before it was even legal to brew at home


It's not even legal to home brew in Mississippi I think.
Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 4:54 pm to
I beleive it was the only thing Carter ever did that was good. So I sure MS can homebrew legally. You just cant sell it.
Posted by L Boogie
Texas
Member since Jul 2009
5213 posts
Posted on 1/26/11 at 4:57 pm to
It's considered delicious.
Posted by tigerfoot
Alexandria
Member since Sep 2006
61440 posts
Posted on 1/26/11 at 5:00 pm to
So does the water at AB when combined with barley, hops and yeast have some magical quality that makes it less capable of producting beer than say someone in North Carolina?

Do the laws of physics cease to exist at the AB brewery?
Posted by Catman88
Baton Rouge, LA
Member since Dec 2004
49125 posts
Posted on 1/26/11 at 5:07 pm to
I have no clue what point you are trying to make there..

If you want to be technical then yea water quality is very big in making beer. You need the right PH and amount of calcium. If you have water that is high carbonates and low in calcium then your beer WILL IN FACT SUCK.

BTW its not physics its chemistry.
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