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Started By
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Is Blue Moon considered a craft beer or phony because its made by Coors?
Posted on 1/26/11 at 10:22 am
Posted on 1/26/11 at 10:22 am
(no message)
This post was edited on 1/26/11 at 12:28 pm
12
Posted on 1/26/11 at 10:23 am to prplhze2000
It's a tasty wheat beer, even if it is made by Coors.
Posted on 1/26/11 at 10:23 am to prplhze2000
craft beer is small batch beer
Blue Moon is far from a craft beer
Blue Moon is far from a craft beer
Posted on 1/26/11 at 10:24 am to prplhze2000
for the "large" distribution guys, the Blue Moon label is pretty good.
Posted on 1/26/11 at 10:24 am to prplhze2000
Well, off hand i'd say anything you have to put fruit in should be avoided...
Posted on 1/26/11 at 10:26 am to prplhze2000
I'd rather they just made that instead of Coors.
Posted on 1/26/11 at 10:31 am to prplhze2000
It's fake craft. It was made because big breweries knew that craft beers were stealing a bit of their market. So that's why Coor's launched that line, Michelob launched their craft line etc. However all of them suck though so who cares. Blue Moons tastes like complete shite, orange or no orange.
Posted on 1/26/11 at 10:33 am to Geauxld Finger
but is craft craft because of the size of the brewery or how it is made? I know what the craft beer lobby says BUT what are they going to do when craft beers really take off and some craft breweries start getting demand for over two million barrels?
Posted on 1/26/11 at 10:40 am to prplhze2000
It doesn't make a difference what the demand is. I'll use this example for you.
Troegs Brewing was being brought into LA illegally but was getting sold at stores and bars for a near 200% mark up. It was selling out even at the high cost. Troegs only distributes in their area of Pennsylvania and maybe as far south as Northern Virginia. They have no plans to expand, even though the demand for their beer is high.
"Craft" is based, imo, on the size of the brewery as well as the styles it puts out. It takes more effort and research to make a beer from several ingredients rather than water, rice, and barley like Budweiser does.
Even if those companies were asked to produce as much as a major brewery, they couldn't. They don't have the capacity to make large scale amounts of lots of the beers they brew. It just won't work.
Troegs Brewing was being brought into LA illegally but was getting sold at stores and bars for a near 200% mark up. It was selling out even at the high cost. Troegs only distributes in their area of Pennsylvania and maybe as far south as Northern Virginia. They have no plans to expand, even though the demand for their beer is high.
"Craft" is based, imo, on the size of the brewery as well as the styles it puts out. It takes more effort and research to make a beer from several ingredients rather than water, rice, and barley like Budweiser does.
Even if those companies were asked to produce as much as a major brewery, they couldn't. They don't have the capacity to make large scale amounts of lots of the beers they brew. It just won't work.
This post was edited on 1/26/11 at 10:44 am
Posted on 1/26/11 at 10:46 am to prplhze2000
Beer Wars (the documentary) deals with this exact problem. The little guys (dogfish head et al.) can't compete with AB, Miller/coors for freezer space. But they trump them in quality. So what does AB and the lot do? Come out with feaux craft beers that have labels that don't mention AB.
I imagine that like any business, the beer makers have to streamline and cost cut in order to grow quickly. But i think the delineation is that AB, Coors, etc. don't really have anything invested in "craft beers", they are simply doing it to muscle out the competition in order to gain market share. Real craft brewers don't have the luxury of unlimited financial backing and must make a more conscious effort to produce quality over quantity. That's not to say that craft brewers can't get larger (see New Belgium Brewery), but they aren't ever going to win the market share battle, so they still have to put priority on quality.
just my 2 cents
I imagine that like any business, the beer makers have to streamline and cost cut in order to grow quickly. But i think the delineation is that AB, Coors, etc. don't really have anything invested in "craft beers", they are simply doing it to muscle out the competition in order to gain market share. Real craft brewers don't have the luxury of unlimited financial backing and must make a more conscious effort to produce quality over quantity. That's not to say that craft brewers can't get larger (see New Belgium Brewery), but they aren't ever going to win the market share battle, so they still have to put priority on quality.
just my 2 cents
Posted on 1/26/11 at 10:46 am to Geauxld Finger
suppose one did expand production, you know, more supplies, larger production facilities, etc?
Posted on 1/26/11 at 10:47 am to Early Cuyler
Part of the problem is the platform. Miller more set up to sell craft brews than AB is. AB is geared towards 2 or 3 beers which is why you see them fighting it more.
Posted on 1/26/11 at 10:50 am to prplhze2000
If that were the case, it would compromise the integrity of their beer most likely.
Hypothetically speaking that somehow they could? They wouldn't be considered craft any longer if they were mass producing that much.
Hypothetically speaking that somehow they could? They wouldn't be considered craft any longer if they were mass producing that much.
Posted on 1/26/11 at 10:51 am to prplhze2000
Not a craft beer. But no matter your opinion of Blue Moon (not a huge fan myself, but will drink it every now and then), some people will start with something "different" like Blue Moon and expand their horizons from there. And ultimately, that's a good thing.
Posted on 1/26/11 at 10:52 am to prplhze2000
quote:
Miller more set up to sell craft brews than AB is. AB is geared towards 2 or 3 beers which is why you see them fighting it more.
Miller isn't concerned with putting out craft beers. Miller is concerned with taking down AB by any means necessary. Blue Moon is a massed produced vehicle for accomplishing that goal. Neither are "set up" to brew craft beers, merely the illusion that the beer they are producing is a craft beer, which is more a product of good marketing rather than good brewing.
Posted on 1/26/11 at 10:53 am to BMoney
quote:
Not a craft beer. But no matter your opinion of Blue Moon (not a huge fan myself, but will drink it every now and then), some people will start with something "different" like Blue Moon and expand their horizons from there. And ultimately, that's a good thing.
That is called "the long tail" effect. More options lead to people discovering more and more things that they previously did not know about.
Posted on 1/26/11 at 10:58 am to prplhze2000
Who cares what it is? It's yummy in my mouth..
Posted on 1/26/11 at 10:58 am to Meatloaf
quote:
It's yummy in my mouth..
TWSS
Posted on 1/26/11 at 10:59 am to Meatloaf
quote:
Who cares what it is? It's yummy in my mouth..
TWSS
Posted on 1/26/11 at 10:59 am to Early Cuyler
Exactly 
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