Awesome new program offered by Google.

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Highlighting publishers owned by underrepresented groups

Dear Partner,

In 2020 one of our buyers, Display & Video 360, began highlighting self-identified Black-owned publishers within Marketplace, as part of Google’s commitments to racial equity. This program has allowed interested advertisers to thoughtfully design campaigns that support underrepresented businesses.

Now Display & Video 360 has expanded this program to both Women-owned and Latino-owned publishers. Display & Video 360’s program is one element of a broader initiative across Google to make our products more inclusive and make it easier for customers to find and support underrepresented businesses. This program remains a pilot and we hope to expand to more underrepresented groups in future - watch this space.

To be eligible to participate:

• Publisher must have their own Google AdSense or Ad Manager account
• Publisher’s AdSense account must have the billing address located in the United States; for Ad Manager, the network must have country set at 'United States'
• The Google entity that signed the self-identified AdSense or Ad Manager contract must be Google LLC
• Publisher’s organization must be majority owned and controlled by members of the group they are self-identifying as (Black, Women, or Latino)

Please note this program will highlight businesses owned by underrepresented groups, not content aimed at specific audiences. Display & Video 360 does not allow advertisers to target ads based on categories such as race, religion, ethnicity, or sexual orientation.

If your business meets the criteria above and would like to be included in this beta program, please submit your details here. We will be periodically adding new publishers who apply. Should you change your mind in the future, you may also opt out here at any point. This is a voluntary program; if you do not wish to participate, no action is required.

Sincerely,
The Google AdSense Team
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