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re: Nike deal with Kobe, Bryant family, falls through

Posted on 4/20/21 at 8:45 am to
Posted by Bunk Moreland
Member since Dec 2010
53695 posts
Posted on 4/20/21 at 8:45 am to
I disagree on a lot of that. His line was extremely popular and interest went through the roof after he died. That is worth a ton of value for at least the next decade IMO. I'd love to hear the numbers being bandied about.

ETA, you are right that Nike does dig in at times. I never thought they would part ways with Federer. But, he must have wanted insane money and they were like, why overpay a guy who isn't going to win more majors? So, he took $300 million from Uniqlo.
This post was edited on 4/20/21 at 8:50 am
Posted by MMauler
Member since Jun 2013
19216 posts
Posted on 4/20/21 at 8:54 am to
quote:

I disagree on a lot of that. His line was extremely popular and interest went through the roof after he died.



Sure it went up RIGHT after his death. We may even see a little bump right after Jordan enshrines him into the Hall of Fame. But that interest wanes. And, with newer players entering the league who never played with or against Kobe and barely remember watching him on TV, fewer NBA players will be wearing Kobes. At that point, the kids who idolize those players will not care about Kobe.

The ONLY player who has kept his line going well after retirement is Jordan. And, Jordan almost invented the $200 AIR brand shoe market. Plus, he was the greatest player that ever lived and will be viewed that way for a very long time. LeBron's shoes may not last long after his retirement -- we'll see.

But, I just don't see people caring about buying Vanessa Bryant designed shoes.
Posted by MMauler
Member since Jun 2013
19216 posts
Posted on 4/20/21 at 8:54 am to
(no message)
This post was edited on 4/20/21 at 8:55 am
Posted by Jordanreid2000
Tigerland, USA
Member since Aug 2008
1674 posts
Posted on 4/20/21 at 8:58 am to
Pretty sure his line was 2nd behind Jordan pre-death as well as currently. He has an enormous worldwide fan base and if Nike would do his regular retro line like they do Jordan, they could give Vanessa a lifetime deal. Trust me, look at the prices on stockx, they aren't going down anytime soon. All this does is make them even more valuable for years to come. Vanessa wants the line more available, instead of so limited, as well as more kids sizes/availability. Thats easy for Nike to negotiate. I think they will work something out.
Kobe, nor his shoes, will never be an afterthought in a few years.
Posted by skullhawk
My house
Member since Nov 2007
23189 posts
Posted on 4/20/21 at 9:35 am to
quote:

His line was extremely popular and interest went through the roof after he died. That is worth a ton of value for at least the next decade IMO


I'm sure they probably offered a 5-10 year deal to keep that going. The idea that Kobe's shoes will be like Jordans and warrant a lifetime (whose lifetime?) contract is silly. Nike was smart not to commit to that.
This post was edited on 4/20/21 at 9:41 am
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