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Message
re: The NHL sold naming rights to its divisions
Posted on 1/5/21 at 10:08 am to LSUMJ
Posted on 1/5/21 at 10:08 am to LSUMJ
My undergrad was in advertising....and i still dont really understand the point of these sponsorships.
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
7
Posted on 1/5/21 at 10:11 am to Hester Carries
quote:
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
No, but apparently Honda does, at least enough to pay to have their name on it.
Posted on 1/5/21 at 10:14 am to Hester Carries
That was my first thought as well. Pretty ridiculous IMO
Just another way that this whole world is about the almighty $$$.. even if it makes no sense at all, if it brings in money, then go for it. Stupid move by the NHL
Just another way that this whole world is about the almighty $$$.. even if it makes no sense at all, if it brings in money, then go for it. Stupid move by the NHL
Posted on 1/5/21 at 10:24 am to Hester Carries
quote:
My undergrad was in advertising....and i still dont really understand the point of these sponsorships.
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Advertising is usually a waste of money.
Listen to the 2 part episode of Freakonomics - Does Advertising Actually work? to learn more.
Posted on 1/5/21 at 11:38 am to Hester Carries
quote:
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
No, but the repetition could easily make me think of researching a Honda before I research a Toyota, defacto making it the car brand I compare the others to.
Posted on 1/5/21 at 3:52 pm to Hester Carries
quote:This is pretty basic. Why do you think Coca-Cola advertises? Or McDonald's? It's not just for fun. Yeah everyone knows them. But by seeing an ad, it creates a craving, and if you consume sodas/fast food, and don't necessarily have a favorite then next time you're buying that's what you're getting.
My undergrad was in advertising....and i still dont really understand the point of these sponsorships.
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Posted on 1/5/21 at 3:54 pm to Hester Carries
No possible effects from not advertising while your competitor keeps their name out there?
If Coca-Cola just stopped putting out any sort of advertising, but Pepsi continued to do so, would that not have any effects on consumer perception of each brand?
If Coca-Cola just stopped putting out any sort of advertising, but Pepsi continued to do so, would that not have any effects on consumer perception of each brand?
Posted on 1/7/21 at 5:04 am to Hester Carries
quote:
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
You’re crazy if you think I didn’t smoke Winstons because they supported NASCAR back in the day.
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