re: Scoot (WWL) said NBA ratings down 38%

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ABC slam-dunked over all other networks on Sunday night with the NBA playoff matchup between the Los Angeles Lakers and Houston Rockets. The game dominated the adults 18-49 demographic, delivering a 1.3 rating while 3.8 million viewers tuned in to watch the Lakers defeat the Rockets 117-109 to tie the second-round series at 1-1.

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Ten years ago a game like that gets twice the viewership. Advertisers pay for eyeballs. The NBA was in a viewership decline before they became a political activist - interestingly this being true even though the NBA became more popular during the same period. And since the NBA became a political activist, the declines have increased.

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ABC slam-dunked over all other networks on Sunday night with the NBA playoff matchup between the Los Angeles Lakers and Houston Rockets. The game dominated the adults 18-49 demographic, delivering a 1.3 rating while 3.8 million viewers tuned in to watch the Lakers defeat the Rockets 117-109 to tie the second-round series at 1-1.

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That wasn't a slam dunk. A rerun of America's Funniest Videos got almost 1 million more total viewers (and 60 Minutes got 2 million+ more total viewers). It seems the Lakers and/or Rockets are the only teams that can get any decent ratings.

Scoot may have gotten the numbers confused. Ratings from the 1st round were down 27% from last season (still really bad, obviously). And ratings are down 40% from two seasons ago. This is all according to Sports Illustrated. It was the Harris Poll that was taken recently that showed that 38% of respondents claimed to have not watched the NBA due to them getting too political (the biggest percentage in the poll as to reasons why people were not watching).