Tom Benson finalizing deal to buy Dixie Beer brand

Not sure who will drink this stuff if they keep the recipe the same, frat boys?

nola.com

Saints and Pelicans owner Tom Benson hopes to bring the Dixie Beer brand home to New Orleans and is close to finalizing a deal to buy a majority stake in the company, a spokesman said Friday (June 2).

Dixie Brewing Co. LLC registered with the Louisiana Secretary of State's office on April 27 with Tom and his wife Gayle Benson, Saints president Dennis Lauscha and Dixie owners Joe and Kendra Bruno listed among the officers in the company, records show. The mailing address for the company is Benson Tower next to the Superdome.

The Dixie beer brand is one of a "number of business opportunities" being considered by the Bensons, who are "working through the process" for Dixie Beer, said Saints senior vice president Greg Bensel.

"Whenever an opportunity presents itself, like a Dixie Beer brand, whereby a company like Dixie can be reintroduced into commerce in our market, the Bensons will certainly do their due diligence with the criteria being on how it best will work and be successful in New Orleans and our region," he said.