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Started By
Message
Confirmed: Starbucks knows the next hot neighborhood before everybody else does
Posted on 1/29/15 at 3:27 pm
Posted on 1/29/15 at 3:27 pm
quote:
What fuels gentrification? The answer is the same thing that fuels the rest of us: coffee.
But not just any old cup o’ joe.
quote:
Starbucks equals big bucks
Although some may scoff that the predictive value of a given retail chain doesn’t mean much, locations near Starbucks are, indisputably, highly lucrative.
True, properties near Starbucks locations tend to start out more expensive. But as you can see, these properties appreciate at a faster rate than US housing on the whole. Interestingly, they’re also recovering much more quickly from the housing bust.
What does that look like in practice? Let’s look at the historical home value appreciation of areas that now are located within a quarter mile of a Starbucks. A home that is now near a Starbucks would have sold, on average, for $137,000. A home that is not near a Starbucks would have sold, on average, for $102,000.
Fast-forward 17 years to 2014. That average American home has now appreciated 65%, to $168,000. But the Starbucks-adjacent property has far outpaced that, appreciating 96% to $269,000.
LINK
The next time you see a Starbucks, snap up a rental property near it. It will pay off in the long run.
Posted on 1/29/15 at 3:28 pm to euphemus
how many Starbucks are in the ghetto?
Posted on 1/29/15 at 3:32 pm to euphemus
irony is that real hipsters hate starbucks
Posted on 1/29/15 at 3:33 pm to euphemus
"It's simple. We follow the hipsters."
- Starbucks CEO
- Starbucks CEO
Posted on 1/29/15 at 3:35 pm to euphemus
I disagree. Starbucks is just an example of general middle plus class development. I'm sure the same can be said of panera bread, etc.
So the report basically says that the more development around a given property, the greater the increase in value.
So the report basically says that the more development around a given property, the greater the increase in value.
Posted on 1/29/15 at 3:36 pm to euphemus
Meh, smaller and cooler coffee shops will be in a soon to be gentrified neighborhood before SB.
And yes we know, you all would rather you has station coffee over $7 Starbucks coffee.
Just trying to beat out the usual response
And yes we know, you all would rather you has station coffee over $7 Starbucks coffee.
Just trying to beat out the usual response
Posted on 1/29/15 at 3:47 pm to euphemus
There have been articles like this for years.
Posted on 1/29/15 at 3:54 pm to euphemus
It's good neighborhood screening.
"If the people who live here can afford starbucks regularly, they can't be that trashy."
"If the people who live here can afford starbucks regularly, they can't be that trashy."
Posted on 1/29/15 at 4:05 pm to euphemus
Come to think of it I've never seen a black person at or working at Starbucks. Do they drink coffee?
Posted on 1/29/15 at 4:08 pm to euphemus
Did a Finance project on this years ago in undergrad when I first heard of this, and it has proven now to be true.
Posted on 1/29/15 at 5:06 pm to euphemus
Thanks for clearing that up
There's this dude on the good board that thinks he's upper class cause he stops at Starbucks every morning, it's hilarious.
There's this dude on the good board that thinks he's upper class cause he stops at Starbucks every morning, it's hilarious.
Posted on 1/29/15 at 5:06 pm to euphemus
*Study paid for and conducted by Starbucks Corp
Posted on 1/29/15 at 5:24 pm to euphemus
This is years old news (not being a dick). SB spends a lot of R&D which has made it a good indicator of neighborhood health.
This post was edited on 1/29/15 at 5:25 pm
Posted on 1/29/15 at 5:26 pm to euphemus
quote:
The next time you see a Starbucks, snap up a rental property near it. It will pay off in the long run.
By the time the long run takes effect, Starbucks won't exist.
Posted on 1/29/15 at 7:39 pm to euphemus
Maybe Starbucks turns lower middle class areas into yuppie upper middle class areas, but that's mild gentrification. Hipsters don't go to Starbucks.
Posted on 1/30/15 at 12:10 am to euphemus
Starbucks (or similar) in a convenient location nearby is a huge plus for me.
Posted on 1/30/15 at 12:11 am to euphemus
Not a fan of Starbucks and their ridiculously overpriced coffee. Good, yes. Good enough to spend $5 on a cup of Joe? No.
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