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Global Numbers for the Super Bowl Halftime Show

Posted on 3/3/26 at 9:42 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
59527 posts
Posted on 3/3/26 at 9:42 am

quote:

Bad Bunny was very good for NFL business.

According to Roc Nation, which produced the Super Bowl halftime show, the Super Bowl LX performance featuring Bad Bunny generated 4.157 billion worldwide views within the first 24 hours.

The number comes from U.S. broadcast, global broadcast, YouTube, and digital properties. The specific components of the tabulation weren’t provided, and it’s not known whether the figure was independently verified.

Per Roc Nation, it’s a record audience.

The U.S. TV audience for the halftime show averaged 128.2 million, down from last year’s total of 133.5 million.



LINK
Posted by Chad504boy
4 posts
Member since Feb 2005
177361 posts
Posted on 3/3/26 at 9:42 am to
I did not watch it. I better not be included in that "global number" horse crap.
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
18324 posts
Posted on 3/3/26 at 9:43 am to
quote:

The specific components of the tabulation weren’t provided, and it’s not known whether the figure was independently verified.
Posted by Cosmo
glassman's guest house
Member since Oct 2003
130447 posts
Posted on 3/3/26 at 9:43 am to
This is why they did it. They dont care about the TD audience. That audience is already watching the NFL

They want to pull in more viewers. Any negative backlash wont really hurt them.
Posted by Tommy Noble
Member since May 2013
733 posts
Posted on 3/3/26 at 9:44 am to
The Super Bowl is the ultimate goyslop. Commercialized fake bullshite for the masses.
Posted by Wraytex
San Antonio - Gonzales
Member since Jun 2020
3737 posts
Posted on 3/3/26 at 9:44 am to
Wish they'd shown how many more venues the game was made available over years past. This is like saying more food is consumed every year for some reason.
Posted by WoodCrafter
Member since Jan 2010
1166 posts
Posted on 3/3/26 at 9:46 am to
quote:

The specific components of the tabulation weren’t provided, and it’s not known whether the figure was independently verified.


That's because it is a damn lie.
Posted by Henry Jones Jr
Member since Jun 2011
76670 posts
Posted on 3/3/26 at 9:47 am to
So they’re just putting that number out there without providing any evidence or statement about how they got that number?

Seems legit. They just want the headline out there and people will move on saying it was the biggest halftime performance ever, without actually trying to verify it.
Posted by JimTiger72
LA
Member since Jun 2023
17973 posts
Posted on 3/3/26 at 9:47 am to
They must’ve done mail in ballots to count viewers
This post was edited on 3/3/26 at 9:50 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
59527 posts
Posted on 3/3/26 at 9:50 am to
Posted by Ingeniero
Baton Rouge
Member since Dec 2013
22640 posts
Posted on 3/3/26 at 9:53 am to
Well Greg, 49, Killian didn't watch it, so it must've been very unpopular
Posted by BayouBandit24
Member since Aug 2010
17115 posts
Posted on 3/3/26 at 9:54 am to
That’s what, like 50% of the global population? Yea ok, sure, Jan
Posted by Gifman
Member since Jan 2021
18403 posts
Posted on 3/3/26 at 9:55 am to
quote:

Per Roc Nation


Posted by GRTiger
On a roof eating alligator pie
Member since Dec 2008
70211 posts
Posted on 3/3/26 at 10:03 am to
So everyone with access to a TV on the planet.

Nice
Posted by FearTheFish
Member since Dec 2007
4382 posts
Posted on 3/3/26 at 10:04 am to
This isn't an airport. You don't have to announce your departure.
Posted by Chad504boy
4 posts
Member since Feb 2005
177361 posts
Posted on 3/3/26 at 10:09 am to
quote:

This isn't an airport. You don't have to announce your departure.


If i'm going to be told that 4 billion watched it, then you can be told that I did not watch it.
Posted by faraway
Member since Nov 2022
3677 posts
Posted on 3/3/26 at 10:11 am to
even forrest gump isn't stupid enough to believe those numbers
Posted by TheBob
Metairie
Member since Jun 2005
17039 posts
Posted on 3/3/26 at 10:15 am to
Gay
Posted by Rainier Fog
Member since Jul 2025
891 posts
Posted on 3/3/26 at 10:17 am to
That’s definitely not number of people who watched the halftime show. It more than likely counts every mention on social media.

So a bullshite statistic
Posted by Frac the world
The Centennial State
Member since Oct 2014
21159 posts
Posted on 3/3/26 at 10:17 am to
quote:

They want to pull in more viewers. Any negative backlash wont really hurt them.


So millions of Hispanics and Cubans and Guatemalans are going to tune into the Titans vs Browns game next year because of Bad Bunny’s halftime show?

No, the NFL won’t see any long term numbers boost from this. It was a one time tune in for all of those people
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