Masters merch?

I second the coffee cup.

I went last year and would add masters folding chairs. Tell your BIL not to bring any and just buy the ones they sell.

Beers all come in a plastic souvenir cups so something to carry them would be helpful.

I heard there's a ton of new/different stuff this year.

I use the coffee mugs every morning. Got two garden flags last year and rotate them out. They're both awesome.

The beach bag is great. Any clothing items you want are great.

The ball markers are cool but I don't use them because I prefer the circular ones that fit in my divot tool.

I went in 2024 and I bought all the usual stuff, but my favorite item was a small print that was a layout of the course with all the names of the holes. It is no bigger than a certificate you might frame, but it is colorful and a little whimsical.

They also have some faux leather looking head covers that are nice.

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This is an abomination

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It is distinctive and unique.

And if you've been, (& I have been fortunate enough), everyone knows how delicious the pimento cheese sandwiches are.

Course map beach towel if they’re doing it this year

I think they do 800k-1m per hour in sales so yes.

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Is the gift shop where they get you? What is the pricing like at the merchandise shop there?

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In general, yes.
Some of the prices are high, but it’s a premium experience so roll with it. Some things seem reasonable- hats, towels, markers.

You won’t have any trouble finding fun things to buy for yourself, family, and friends.

They do have Peter Millar originals and other premium items that seem high to me, but I did by a PM green vest one year so even I am willing to pay up.

I use to buy shirts, but now I stick to outerwear since it last longer for me.

The first time you go, it all looks great and you will probably spend more than you think you should.

After several visits over the years, I spend most of my time on the golf course. I walk through the gift shop to the right of 5 green which is less crowded than the one at the main entrance.

I usually buy a few things, but I don’t buy as much merchandise as I did the first time I visited Augusta National.