Super Witch ice cream in Old Metairie

Absolutely phenomenal ice cream. The guy that started the business has been doing pop-ups/weekly drops with small batches for the past several years in Harahan/Elmwood area. He releases at least 3 custom creations weekly and has a few other selections that are staples in stock weekly. His drops go "live" on Wednesdays at 7pm on Hotplate.

He sells out literally within 20-30 minutes. Pickup windows are staggered between Thursday, Friday, and Saturdays. It's premium price, but the product is well worth it. We've bought from him a few times over the past year, but it's difficult to get there routinely with the past pickup times he offers. He and Laozi are the best Nola has to offer ice cream wise.

The Old Met location only sells soft serve ice cream with a cookie. I heard it is $12. There’s a constant traffic jam outside fighting for parking spots and a long line inside. Neither the line nor the price for soft serve make it worthwhile to me.

$12 for 1 cookie and a soft serve serving?

It's incredible. Would you pay $12 for an incredible dessert at a restaurant? Very likely.

There's something about the texture that is very different than any soft serve or ice cream I've ever had. It's like a hybrid gelato/yogurt/ice cream. Almost feels like it doesn't melt at all and its not harshly cold either. Maybe Alton Brown could break it down.

Comes down to your perceived value for your dollar. I'm not buying a $12 dessert every night f my life but certainly will occasionally for what I value as a great product I like and enjoy.