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College Athletics Valuations for 2025: LSU at 12
Posted on 12/19/25 at 10:58 am
Posted on 12/19/25 at 10:58 am
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1. University of Texas at Austin SEC $1.48B
2. Ohio State University Big Ten $1.35B
3. Texas A&M University SEC $1.32B
4. University of Georgia SEC $1.16B
5. University of Michigan Big Ten $1.16B
6. University of Notre Dame ACC $1.13B
7. University of Tennessee SEC $1.12B
8. University of Southern California $1.1B
9. University of Alabama SEC $1.09B
10. University of Nebraska Big Ten $1.06B
11. Penn State University Big Ten $1.06B
12. Louisiana State University SEC $1.05B
13. University of Oklahoma SEC $1.01B
14. University of Florida SEC $975M
15. University of Kentucky SEC $910M
1. University of Texas at Austin SEC $1.48B
2. Ohio State University Big Ten $1.35B
3. Texas A&M University SEC $1.32B
4. University of Georgia SEC $1.16B
5. University of Michigan Big Ten $1.16B
6. University of Notre Dame ACC $1.13B
7. University of Tennessee SEC $1.12B
8. University of Southern California $1.1B
9. University of Alabama SEC $1.09B
10. University of Nebraska Big Ten $1.06B
11. Penn State University Big Ten $1.06B
12. Louisiana State University SEC $1.05B
13. University of Oklahoma SEC $1.01B
14. University of Florida SEC $975M
15. University of Kentucky SEC $910M
8
Posted on 12/19/25 at 11:00 am to SnoopChizzle
Nebraska surprises me.
Posted on 12/19/25 at 11:02 am to SnoopChizzle
You can just put texas, atm, tx tech at 1,2,3. Endless oil reserves. Can pull from when they damn well please. Whether they spend all what they have access to, will dictate this ranking.
Posted on 12/19/25 at 11:10 am to tgdk11
quote:
You can just put texas, atm
UTIMCO prints
Posted on 12/19/25 at 11:11 am to SnoopChizzle
quote:
30. University of Mississippi SEC $755M
Prior rank: 29
Ooof
Posted on 12/19/25 at 11:13 am to SnoopChizzle
Someone will have to explain to me where Tennessee's money comes from
Posted on 12/19/25 at 11:15 am to The Pirate King
quote:
Someone will have to explain to me where Tennessee's money comes from
Jimmy Haslam
Posted on 12/19/25 at 11:35 am to SnoopChizzle
Coming in under Penn State and Nebraska is embarrassing. Gotta get the MBB program up.
Posted on 12/19/25 at 11:39 am to The Pirate King
You contribute to Tennessee athletics if/every time you fill up or shop at Pilot/Flying J truck stops.
Posted on 12/19/25 at 11:40 am to SnoopChizzle
Lane is going to make us top 5 if he stays for a decade 
Posted on 12/19/25 at 11:57 am to tgdk11
quote:
You can just put texas, atm, tx tech at 1,2,3. Endless oil reserves. Can pull from when they damn well please. Whether they spend all what they have access to, will dictate this ranking.
This isn't endowment or NIL values. This is how much, if on an open market, the athletic programs are valued at. Same thing as those pro valuations in the 100 billions that get floated out yearly. Football and basketball are obviously the breadwinners, but support and success of the secondary sports also factor. Nebraska, for instance, can only be assumed to be this high on the list due to well documented overwhelming support for all sports. As the article stated, Ohio St fell from #1 due to having 2 fewer home games this year compared to last costing them ticket revenue that made the difference. Tennessee, as asked about, gets a major bump due to that huge stadium that sells out every game, huge basketball support for both genders and baseball.
Posted on 12/19/25 at 11:58 am to SnoopChizzle
quote:
Methodology
The rankings exclude military academies and are limited to schools that participate in the NCAA’s Football Bowl Subdivision, or FBS, which tend to attract top players.
The revenue figures were obtained from the Department of Education’s Equity in Athletics Data Analysis and the Knight-Newhouse College Athletics Database for fiscal year 2024.
To compile the values of college athletic programs, CNBC consulted AthleticDirectorU, which has an expansive database of college athletic program financials and information. AthleticDirectorU’s publisher, Jason Belzer, has advised universities on NIL and private equity deals. Belzer is a venture partner for Sequence Equity, a private-capital firm that has pitched a plan to make the playoffs of the NCAA’s Division I Football Championship Subdivision, or FCS, a separate entity outside the purview of the NCAA.
CNBC’s list reflects the current enterprise value of each program, starting with a base revenue multiple of four for all institutions, and then adjusting the multiple for variables, including conference affiliation, estimated NIL spend, school subsidies, number of alumni and other factors that can catalyze revenue growth and profitability.
To determine the rankings, CNBC and Belzer incorporated the expertise of several people knowledgeable about athletic program valuations who asked not to be named in order to freely discuss details of the programs.
Figures in this article and the chart reflect CNBC’s rounding of the numbers.
Posted on 12/19/25 at 1:42 pm to SnoopChizzle
Where’s Ole Piss
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