When did Superbowl parties become a thing?

Probably after women's lib.

They just had to bring the girlfriends over and make Super Bowl Sunday not about the game.

I was a kid in the 80s and I don’t remember it being a huge thing but that could just be because I was too young to remember it. I would say early 90s is when it really became a cultural event with the commercials and the halftime show and that started lending itself to parties because it started to have “something for everybody” instead of just being a big football game. More specifically, Michael Jackson’s halftime show in 1993 kinda introduced the halftime show being a “thing” rather than just something to pass the time during the break. Before that I remember it being marching bands and shite

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After the first Super Bowl

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and what year was that?

I remember having one in the mid 90s back when I was in hs

Mid 90’s seems like it when it really became an event. Whatever year the Michael Jackson halftime was.

You mean, "the big game" parties

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but friends who own sports bars say it's not a huge crowd these days.

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because for the Super Bowl you’re usually going by someone’s house

First one I ever went to as a kid was the Super Bowl with the 85 bears vs the Pats.

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I think it is not the same now that it is now always a night game,

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This has been the case for 34 years, the last kickoff before 6pm EST was 1991.