WYDI? Updated 2025 Ford Expedition

At the moment, General Motors has around 70% market share in the full sized SUV market. Ford has held steady with the Expedition/Navigator (both regular and extended length versions), while Jeep, Toyota, and Nissan remain "also rans". General Motors refreshed their Tahoe, Yukon, and Suburban models in 2024, which is being answered by Ford with an updated Expedition.

Ford's powertrain, platform, and chassis remains mostly the same - it still has the same 10 speed and turbo V6 as the prior model. Frustratingly Ford still does not offer the 5.0L V8 in the Expedition or the Powerboost setup from their pickups.

That said - the interior design, exterior styling, and infotainment/tech has been updated very well. The Expedition likely has the highest average transaction price of any Ford model - including the F-series given the number of lower margin fleet sales that Ford has with those trucks. The Expedition's MSRP will creep upward although not quite as high as the GMC Yukon. Expect to pay $65,000- $75,000 for the most common models, but higher end ones can be well over $80,000.

The big change that Ford is pimping is the lift gate in the back having a lower section with a tailgate.

The new interior screens look very nice - sort of similar to the new Nissan Armada, but more car-like.







Ford did add a new Tremor model to combat Toyota's TRD Off Road, Chevrolet's Z71, Nissan's Pro 4X, and GMC's AT4 trim levels. It's virtually impossible to get the best off road hardware in any of those models without the tacky black wheels, orange/red trim, and weird branding. But I'm glad they offer it even if it's more of a trim level than an option package.

What do you guys think about this one? Probably not worth $80,000 or so but it's a big money maker for Ford, their dealer network, and their service departments. It's common to see these sharing garage space with other domestic pickups.

I'd have preferred Ford keep it more simple and just make the Expedition look more like the excellent looking new F-150:



Having the V8 option and the hybrid option from the F-150 would have been very nice too. General Motors has no less than 3 different powertrain options in their models, including a diesel engine offering. Ford should have done more under the hood to give consumers more options. They aren't the market leaders here, but they are far, far ahead of the Toyota, Nissan, and Jeep products - they should be able to justify more powertrain options. The rumor is that even the Wagoneer will bring a V8 option back next year.

IMO the F-150's Powerboost is a home run. They should have offered that in the Expedition as an option.

Not sure if the split rear tailgate is a big selling point for me - it's a nice to have, but I would have preferred optional barn doors out back especially now that so many of these trucks have rear view cameras. I do like the tailgate setup though more than a standard liftgate, but I wish you could get the upper section painted like the rest of the car instead of that high gloss black plastic trim.

From an interior perspective, the Ford Expedition looks VERY nice but the interior styling is a little weird for me. The F-150 (especially the King Ranch) has a better looking setup, at least from my perspective. IMO Ford would have likely been even more successful had they just lifted that entire dash and door card setup from the F-150. I loathe the rotary knob gear selector - and that looks like that's what Ford did here. I mostly hate it because I think it's a safety hazard - the shift to D or R should be a different movement than the shift to N or P. Chrysler/Jeep/Ram have had some fatal accidents because of this, including one in my hometown where an elderly driver got P and R mixed up. It also looks like they put it on the center stack near other HVAC and radio knobs although it's a different size.

The two spoke steering wheel in the Ford is a little odd too, especially when the F-150 has a perfectly good steering wheel that they could use without literally reinventing the wheel.

From an interior perspective, the Chevrolet Tahoe and Suburban have a more traditional configuration that I prefer - especially the new electronic column shifter. The Yukon has a massive center screen that I'm not sure I like although it looks more pleasing to me than the Ford. The Toyota Sequoia has something more similar to the old Expedition and looks pretty dated now that the Ford has this new setup, but I really like the 1794 model.

They definitely seem to be going after a female audience with the Expedition with less truck-like interior, lower ride height, and the emphasis on more blingy details rather than more powertrain options. I'm sure it will be a sales success.

I think this is a nice alternative to the GM trucks and I can definitely see the updated Expedition fending off the Japanese competitors. Ford will likely maintain market share, but I don't see them threatening GM with this design and the lack a diesel or a V8 powertrain.

Competition is stiff:

The market leaders - Chevrolet Tahoe and Suburban:



GMC Yukon



The brand new Nissan Armada (known as the Petrol overseas) is surprisingly good and well finished:



The dated looking Toyota Sequoia, which will be updated in 2027 with the Tundra:


Not sure I understand the point of the Sequoia. There are so many weird compromises with its design, and they are fundamental issues that a mild refresh can't really correct.

I'd have preferred Toyota just sell the LC300 series here instead. It's also compromised with interior space, but I'd have certainly preferred it to the Sequoia, the lame new Land Cruiser 250, or any of the domestic competitors.