McDonald's looking to beef up with larger burgers

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McDonald’s is looking to potentially beef up its offerings with a bigger burger.

CFO Ian Borden said Tuesday McDonald’s has "created a larger satiating burger" as the fast-food giant "look[s] to further build on our leadership in beef."

"We’ll be testing this burger in a few markets later this year, ensuring that it has universal appeal before scaling it across the globe," he added.

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"We’re addressing an unmet customer need across markets for larger high-quality burgers," CEO Chris Kempczinski said in early February. "We’re working horizontally across the system to innovate. As we test and learn, we’ll be working to understand how the new offering will complement our already established burgers, like the Double QPC [Quarter Pounder with Cheese] or the Big Tasty."

In late January, U.S. locations added the Double Big Mac and its four beef patties to menus for a "limited time." 

Over the past year, McDonald’s has made various changes to its popular cheeseburger, double cheeseburger, hamburger, McDouble and Big Mac.

The tweaks, made through its "Best Burger" initiative, aimed to make burgers "hotter," "juicier" and "tastier," the fast-food chain has said. It kicked off that program in early 2023.

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