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Peacock wildcard game was the most-streamed live event in US history

Posted on 1/16/24 at 10:32 am
Posted by Diseasefreeforall
Member since Oct 2012
6045 posts
Posted on 1/16/24 at 10:32 am
quote:

The “Peacock Exclusive Wild Card” game garnered 23 million total viewers (including local TV broadcasts), according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.

The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.


For comparison the Cowboys/Packers game had 40 million viewers. My guess is that total streaming for the Chiefs/Phins game was well over 30 million if folks watching illegal streams, like I may or may not have done, were added.

CNN Business
Posted by Zanzibaw
BR
Member since Jun 2016
2953 posts
Posted on 1/16/24 at 10:35 am to
quote:

The “Peacock Exclusive Wild Card” game garnered 23 million total viewers


quote:

For comparison the Cowboys/Packers game had 40 million viewers.


So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
Posted by 1999
Where I be
Member since Oct 2009
30025 posts
Posted on 1/16/24 at 10:35 am to
quote:

but it didn’t reveal how many new subscribers were added.



this is what i want to know.
Posted by Geauxgurt
Member since Sep 2013
10890 posts
Posted on 1/16/24 at 10:36 am to
Yeah, I am not buying that 30% of all internet traffic was being used for that game.

That alone should raise a red flag on these bullshite “stats”.

This post was edited on 1/16/24 at 10:37 am
Posted by PeteRose
Hall of Fame
Member since Aug 2014
17154 posts
Posted on 1/16/24 at 10:36 am to
quote:

but it didn’t reveal how many new subscribers were added.


I wonder why.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
68123 posts
Posted on 1/16/24 at 10:38 am to
quote:

So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.


With userID sharing, probably not in reality. Eyes still watched the ads.
Posted by 21JumpStreet
Member since Jul 2012
14706 posts
Posted on 1/16/24 at 10:38 am to
Cowboys/packers had no reason for some to stream that's why. NBC on cable
Posted by JimTiger72
Member since Jun 2023
7899 posts
Posted on 1/16/24 at 10:43 am to
quote:

they lost out on roughly 15 million viewers. Smashing success.


Did the 40M from packers game pay 5.99 to watch?

I think they’ll consider the $138M from monthly subscriptions a success
Posted by footswitch
New Market
Member since Apr 2015
4154 posts
Posted on 1/16/24 at 10:44 am to
bullshite
Posted by TrueTiger
Chicken's most valuable
Member since Sep 2004
72277 posts
Posted on 1/16/24 at 10:45 am to

get ready for every game to be PPV
Posted by Diseasefreeforall
Member since Oct 2012
6045 posts
Posted on 1/16/24 at 10:45 am to
quote:

I wonder why.


Yeah with 30 million subscribers at year's end, you gotta figure that a significant percentage of the 16.5 million concurrent devices that watched the game were already subscribed.

I doubt one game added much to current subscriber retention so, if not, they would have needed 18.4 million new subscribers to pay for one month to break even on what they paid for the game, which they surely fell short of so the question would be how many months they could eek out of any new subscribers they picked up.

Seems like a money losing proposition, which is par for the course in streaming.
Posted by Ssubba
Member since Oct 2014
6895 posts
Posted on 1/16/24 at 10:46 am to
If half of those numbers signed up week of...(11.5m)($5.99) = $68 million. I'm totally out of touch with streaming, I have no clue who uses Peacock.

NBC pays 2 billion a year for NFL games. I assume they air 20 or so games a year. So they pay $100m per game plus Superbowl every 3-4 years. Who knows if it worked out for them.
This post was edited on 1/16/24 at 10:48 am
Posted by KosmoCramer
Member since Dec 2007
77587 posts
Posted on 1/16/24 at 10:48 am to
The question one has to ask is if they would have made more in ad revenue on NBC in lieu of the subscriptions (and those ongoing) that they gained.
Posted by Ssubba
Member since Oct 2014
6895 posts
Posted on 1/16/24 at 10:52 am to
quote:

The question one has to ask is if they would have made more in ad revenue on NBC in lieu of the subscriptions (and those ongoing) that they gained.


I'm sure NBC viewed this playoff game as a large advertisement fee for their Peacock service. Would need to know Peacock's budget for this sort of thing to know if this was a success.
Posted by sourgrapes18
Member since Nov 2023
368 posts
Posted on 1/16/24 at 10:52 am to
People need to quit giving in to all this nickel and dime bullshite. I have Amazon prime so I get that one for free but I refuse to download another streaming service to watch NFL
Posted by Oilfieldbiology
Member since Nov 2016
38518 posts
Posted on 1/16/24 at 10:57 am to
God damn Swifties
Posted by chalmetteowl
Chalmette
Member since Jan 2008
49622 posts
Posted on 1/16/24 at 11:05 am to
quote:

For comparison the Cowboys/Packers game had 40 million viewers.


But half of that viewership are viewers the networks don’t want
Posted by saintsfan22
baton rouge
Member since May 2006
73428 posts
Posted on 1/16/24 at 11:05 am to
Congrats on the successful extortion
Posted by Eighteen
Member since Dec 2006
35285 posts
Posted on 1/16/24 at 11:07 am to
quote:

So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.


it’s not that simple, Cowboys and Packers (especially Cowboys) are larger draws so it’s not fair to compare to that number.

less viewers but the added revenue from the subscriptions is the balance for profitability…the NFL sold the rights so they don’t care, it’s on NBC to break even with a pay per view/subscription WITh ads model (which is the unique aspect here) vs just over the air broadcast while selling ads

only NBC with their numbers will known if it’s a success or not, especially if there’s residual revenue from a certain percent that will continue to subscribe
Posted by redfish99
B.R.
Member since Aug 2007
17073 posts
Posted on 1/16/24 at 11:25 am to
It was the trial ballon. Execs are happy fans won’t be……
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