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re: Inside the bitter split between the SEC and CBS
Posted on 11/2/23 at 3:32 pm to TigerBlood17
Posted on 11/2/23 at 3:32 pm to TigerBlood17
They were trying to play hardball and thought they could get the SEC for a cheap price, but just like ESPN, they had to pay more to get it away from another network. I don't think they have ever appreciated the "deal" Slive gave them and sticking to that 15-year contract when they were probably making double or triple the cost on advertising during those games shows they still feel the SEC is a regional conference and doesn't appreciate it. Also, never renegotiating showed how poor Slive actually was on behalf of the SEC.
Posted on 11/2/23 at 3:50 pm to tiger94gop
quote:
Also, never renegotiating showed how poor Slive actually was on behalf of the SEC.
At the time both CBS deals were signed the SEC was ecstatic with the terms. Turns out that’s the only times CBS would negotiate. Even on stuff that’s pretty common in the industry. So not sure what you think Slive or anyone else could have done differently.
Also I don’t think CBS thinks the SEC is still regional. They just think the B1G is more national and hungrier for greater coverage in that aspect. They also have more potential viewers than the SEC. Even without the best B1G games every week they think they can still make just as much money based on that. I’m skeptical.
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