re: If this ends up killing the Bud Light brand, what is a comparable precedent?

quote:

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New Coke would be it if they hadn’t relented and brought back Coke Classic.

This is something that is more along the lines of a public persona becoming a non-person due to misreading their audience, like the Dixie Chicks doing an overseas concert and deciding to take shots at the president.

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You can argue (and many have) that the New Coke thing was a massive marketing bonus. Coke wasn't even aware how valuable their brand loyalty was before that. Just a couple of years afterward, Coke-branded clothing was a big thing for a while. The recipe was easy to change back and not look like you were casting judgment on people.

The Chicks with Dixie thing is a more interesting comparison. They ended up pivoting their sound and message to their new audience. They never regained their prior position on the charts, but that happens all the time anyway. I don't see BL making this pivot, unless it can pull off a "PBR for the neckbeards" thing.

BTW, how does asking the question in the OP get such a quick downvote? Are there that many highly devoted BL fans on this board?