Saudi Arabian mega project - never heard of this before this Bloomberg article -

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Neom, the Saudi crown prince’s urban megaproject, is supposed to have a ski resort, swim lanes for commuters, and “smart” everything. It’s going great—for the consultants.


By Vivian Nereim
July 14, 2022 at 4:00 PM EDT

One day last September, a curious email arrived in Chris Hables Gray’s inbox. An author and self-described anarchist, feminist, and revolutionary, Gray fits right into Santa Cruz, Calif., where he lives. He’s written extensively about genetic engineering and the inevitable rise of cyborgs, attending protests in between for causes such as Black Lives Matter.

While Gray had taken some consulting gigs over the years, he’d never received an offer like this one. The first shock was the money: significantly more than he’d earned from all but one of his books. The second was the task: researching the aesthetics of seminal works of science fiction such as Blade Runner. The biggest surprise, however, was the ultimate client: Mohammed bin Salman, the 36-year-old crown prince of Saudi Arabia.

MBS, as he’s known abroad, was in the early stages of one of the largest and most difficult construction projects in history, which involves turning an expanse of desert the size of Belgium into a high-tech city-region called Neom. Starting with a budget of $500 billion, MBS bills Neom as a showpiece that will transform Saudi Arabia’s economy and serve as a testbed for technologies that could revolutionize daily life. And as Gray’s proposed assignment suggested, the crown prince’s vision bears little resemblance to the cities of today. Intrigued, Gray took the job. “If I can be honest with how I see the world, I’ll pretty much put my work out to anyone,” he says.

Gray had signed on to a city-building exercise so ambitious that it verges on the fantastical. An internal Neom “style catalog” viewed by Bloomberg Businessweek includes elevators that somehow fly through the sky, an urban spaceport, and buildings shaped like a double helix, a falcon’s outstretched wings, and a flower in bloom. The chosen site in Saudi Arabia’s far northwest, stretching from the sun-scorched Red Sea coast into craggy mountain badlands, has summer temperatures over 100F and almost no fresh water. Yet, according to MBS and his advisers, it will soon be home to millions of people who’ll live in harmony with the environment, relying on desalination plants and a fully renewable electric grid. They’ll benefit from cutting-edge infrastructure and a regulatory system designed expressly to foster new ideas—as long as those ideas don’t include challenging the authority of MBS. There may even be booze. Neom appears to be one of the crown prince’s highest priorities, and the Saudi state is devoting immense resources to making it a reality.

Yet five years into its development, bringing Neom out of the realm of science fiction is proving a formidable challenge, even for a near-absolute ruler with access to a $620 billion sovereign wealth fund. According to more than 25 current and former employees interviewed for this story, as well as 2,700 pages of internal documents, the project has been plagued by setbacks, many stemming from the difficulty of implementing MBS’s grandiose, ever-changing ideas—and of telling a prince who’s overseen the imprisonment of many of his own family members that his desires can’t be met.