Collapsed News Network (CNN) sees ratings drop, sheds more than half of 2021 audience

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Fox News Channel kicked off the new year as the No. 1 basic cable network from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.

CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience.

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CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.

Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.

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CNN’s problem attracting eyeballs was prevalent during the primetime hours of 8-11 p.m., when it dropped from 4.2 million total viewers during the first week of 2021 to only 705,000 last week for a year-over-year drop of 83%. CNN also shed 89% of its primetime viewers among the key demo and a whopping 91% of viewers between the ages 18-49.

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Last year on Jan. 7, CNN boasted about coverage of the Capitol riot resulting in the most-watched day in the history of the liberal network. Many observers have mocked the network for tweeting about ratings success on what CNN anchors have regularly called one of the darkest days in American history, but viewership totals from the one-year anniversary of the riot indicate Americans have since turned away.

CNN averaged 5.3 million viewers on Jan. 6, 2021, but failed to crack 1.5 million during any hour of the day when the liberal network marked the anniversary of the riot with special programming. CNN averaged only 743,000 viewers on Jan. 6, 2022, for an 86% decline. CNN’s Jan. 6 coverage also shed 92% of its viewers among the key demo and 87% of primetime viewers.

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CNN’s biggest drop was among the advertiser-coveted demo during primetime, when it averaged 3.2 million viewers last year and only 206,000 in 2022 for an astounding decline of 94%.

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