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Started By
Message
This graph shows WHY Bud went woke
Posted on 5/26/23 at 6:49 am
Posted on 5/26/23 at 6:49 am
Companies (many of them) are going woke BECAUSE they’re going broke (losing market share).
These old corporations are trying to tap into gen z and the coastal liberal. They DGAF about flyover conservatives.
Noosecar
Coke
Bud
Etc.
These old corporations are trying to tap into gen z and the coastal liberal. They DGAF about flyover conservatives.
Noosecar
Coke
Bud
Etc.
This post was edited on 5/26/23 at 6:51 am
17
Posted on 5/26/23 at 6:53 am to Eli Goldfinger
So how's that working out for them.
Posted on 5/26/23 at 6:55 am to Eli Goldfinger
I heard that analysis early on. Basically they looked at the numbers and said we're dying so let's try a hail Mary pass.
If it works, great. If not, we're dead anyway.
If it works, great. If not, we're dead anyway.
Posted on 5/26/23 at 6:55 am to Eli Goldfinger
It's not even a 'trans' backlash. It's that Dylan is a man posing as a woman, and 90% of his audience on tiktok isn't of legal drinking age.
Ted Cruz is 100% right to go after AB for marketing to minors.
But this clown Dylan is just cringe, flat out. He's not a known comedian. No one authentically likes this weird Audrey Hepburn cosplay bit, and him mocking March Madness is an instant turn off to your average Joe and Jane sports fan who never even heard of him.
Tyler Perry dressed up as Madea would have been better. At least that character has an established audience even if it still isn't a great fit to sell beer.
Ted Cruz is 100% right to go after AB for marketing to minors.
But this clown Dylan is just cringe, flat out. He's not a known comedian. No one authentically likes this weird Audrey Hepburn cosplay bit, and him mocking March Madness is an instant turn off to your average Joe and Jane sports fan who never even heard of him.
Tyler Perry dressed up as Madea would have been better. At least that character has an established audience even if it still isn't a great fit to sell beer.
Posted on 5/26/23 at 6:59 am to Eli Goldfinger
Seems like they should change their strategy considering where they find themselves.
Posted on 5/26/23 at 7:01 am to TrueTiger
quote:
If it works, great. If not, we're dead anyway.
It didn't work.
How could marketing be so oblivious to its own customer base? There's trying something 'unconventional', then there's rubbing it in the face of your long-time customers. The idea is to broaden the brand, not narrow it. Take what made you popular and improve on it.
This was like tossing an anvil to a drowning victim instead of a ring buoy.
Posted on 5/26/23 at 7:01 am to SouthEasternKaiju
quote:
No one authentically likes this weird Audrey Hepburn cosplay bit
Posted on 5/26/23 at 7:04 am to Eli Goldfinger
Wow. It’s like when the government shut down all the bars it hit AB pretty hard. Who could have possibly predicted that! Further embracing the woke is a completely logical business move 
Let ‘em burn.
Let ‘em burn.
Posted on 5/26/23 at 7:06 am to Eli Goldfinger
I think a lot of beer drinkers have switched to craft beer.
Posted on 5/26/23 at 7:07 am to Eli Goldfinger
A lot of corporations are foong woke due to the ESG scores being used as a club bu the financial institutions.
If you dont get your scores up you lose your lines of credit and go under.
The question would be who and why are these giant banks are so damn eager to push this shite.
Consolidation of power?
They are the driving force.
Environmental
Social
Governance
Pay attention. I knew something was up when that shite was brought up by our CEO at our year end Christmas party this year.
If you dont get your scores up you lose your lines of credit and go under.
The question would be who and why are these giant banks are so damn eager to push this shite.
Consolidation of power?
They are the driving force.
Environmental
Social
Governance
Pay attention. I knew something was up when that shite was brought up by our CEO at our year end Christmas party this year.
Posted on 5/26/23 at 7:08 am to OGM
They did much better when they advertised on football games with commercials of dogs biting people in the balls. That stuff was funny...
Posted on 5/26/23 at 7:09 am to Eli Goldfinger
So the whole Dylan Mulvaney thing was an attempt to reach out to leftists who are about the only ones who support this BS? The number one rule of business is do not piss off the customers and that is exactly what happened.
Posted on 5/26/23 at 7:10 am to Eli Goldfinger
quote:
Companies (many of them) are going woke BECAUSE they’re going broke (losing market share).
Seems like a bad choice to do it with the best selling beer in America, though. You obviously can't go the Bud Heavy route, but instead of having Peyton Manning slinging Michelob Ultra you could turn that into your unabashedly progressive brand.
Posted on 5/26/23 at 7:11 am to TrueTiger
quote:
I heard that analysis early on. Basically they looked at the numbers and said we're dying so let's try a hail Mary pass.
If it works, great. If not, we're dead anyway.
I think I speak for everyone when I say it's a good thing these people went to business school and not medical school.
Posted on 5/26/23 at 7:24 am to Snipe
quote:
So how's that working out for them.
Sales are the least of their worries.
DEI shite is access to capital markets. Thats all they really care about.
The capitalist system has been hijacked by communists.
Posted on 5/26/23 at 7:26 am to thejudge
quote:
If you don’t get your scores up, you lose your lines of credit and go under.
I know little to nothing how corporations are run, but this sounds like blackmail to me. Who or what started this ESG scoring?
Posted on 5/26/23 at 7:30 am to LSUfanatic
quote:
I know little to nothing how corporations are run, but this sounds like blackmail to me. Who or what started this ESG scoring?
It is, and it is a hijacking of the system.
My guess is the govt and fed are the ghouls behind the curtain.
Posted on 5/26/23 at 7:31 am to RogerTheShrubber
Thanks to the influences of "free Trade" with China.
Even ELON want go against them. He has caved many times.
Even ELON want go against them. He has caved many times.
Posted on 5/26/23 at 7:32 am to LSUfanatic
The left decided that they couldn’t get certain policies through Congress as they aren’t popular.
So they figured out they could get corps to do their bidding for them.
Marxist pieces of shite.
So they figured out they could get corps to do their bidding for them.
Marxist pieces of shite.
Posted on 5/26/23 at 7:36 am to SouthEasternKaiju
quote:
Tyler Perry dressed up as Madea would have been better.
My wife love TP/Madea, and she drinks Michelob Ultra. But she's old and not AB's future.
Mulvaney is sick, seriously so.
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