Texas Tech Unveils New Logo

Looks worse. Stick with the old logo.

Looks awful. The old one is way better.

Generic and boring. I swear they do these things just to make a big deal about bringing the old logo back, like 'New Coke.'

I’m genuinely curious how much they paid for this rebranding.

not a good look. I am just glad we got rid of the dreadful toonces

Should be interlocking T's with a dollar sign mixed in.

Downgrade

My goodness they didn’t even try with the new logo

Wonder if they used the same firm for the logo as Cracker Barrel. lol

Who actually is the individual that approved this?

Meh. Downgrade

In the words of Sir Charles, "Turrible".

Thanks for letting us know about this Larry. You’re on track to win a Peabody, Mister.

This is what happens when you run a logo through AI.

Horrible. And think how much money they threw away on just simple changes in the wrong direction.

Old logo is much better.

That’s some serious pussification.

Always hated the bevels. Like the new look.

The new logo definitely stands out a lot better against dark backgrounds….which, I have to assume was the goal.

Makes you wonder what the designs they turned down to choode this.