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The quirks and features of YouTube car reviews with Doug DeMuro
Posted on 8/26/21 at 10:47 am
Posted on 8/26/21 at 10:47 am
quote:
Nilay Patel talks with Doug DeMuro, who reviews cars on YouTube for almost 10 years. Nilay and Doug talk about the economics of YouTube, how Doug feels about the platform, and about the new company he co-founded called Cars and Bids.
Read the transcript: LINK
quote:
Doug’s channel is real simple: he reviews cars. New cars, old cars, weird cars: he drives them, pushes all the buttons, and tells you about their quirks and features, a phrase that is now inextricably linked to Doug in the car community.
Link to podcast
One of the better podcasts I have listened to recently. It provides a great insight into how a successful YouTuber approaches the content for his channel, how he leverages data YouTube provides to decide what cars to review etc.
This post was edited on 8/26/21 at 10:49 am
Posted on 8/26/21 at 9:18 pm to rickgrimes
Doug is a smart fellow. He is the biggest in the automotive space but has much less overhead than many of he next tier guys, all the guys leasing a new supercar every month, spending big bucks on mods etc. Doug has to be building a serious nest egg.
Posted on 8/26/21 at 9:52 pm to rickgrimes
I really want to like Doug but for some reason his delivery just annoys the hell out of me.
Posted on 8/27/21 at 3:49 pm to SG_Geaux
quote:
I really want to like Doug but for some reason his delivery just annoys the hell out of me.
Doug doesn't bother me, but I totally get it.

If you really want to get annoyed by a YouTube car reviewer, behold Sarah Greenwood:
Flat Out Stupid Fast. // 2021 Dodge Charger Hellcat Redeye Review
Posted on 8/27/21 at 4:28 pm to TouchedTheAxeIn82
quote:
If you really want to get annoyed by a YouTube car reviewer, behold Sarah Greenwood:
Oh hell no. I refuse to watch that annoying bitch.
Posted on 8/27/21 at 4:57 pm to achenator
quote:
Doug is a smart fellow. He is the biggest in the automotive space but has much less overhead than many of he next tier guys, all the guys leasing a new supercar every month, spending big bucks on mods etc. Doug has to be building a serious nest egg.
YEah I believe doug is one of the only youtubers I've seen (especially in the car world) that actually studies the analytics behind the scenes and has tried to understand (as best as he can) what makes his own videos successful and then not deviating from that strategy. -- He doesn't have to continually buy and sell cars to keep his content fresh, and he may use about $2000 worth of camera/editing equipment tops (that's probably too high of a number)
What mostly shocked me was finding out his age, just turning 33 (I wouldve bet big that he was mid 40s for the last 5 years)
Posted on 8/27/21 at 5:50 pm to SG_Geaux
quote:
I really want to like Doug but for some reason his delivery just annoys the hell out of me.
He does suck, I don't know how people can watch that crap.
Posted on 8/28/21 at 4:46 pm to SG_Geaux
quote:
I refuse to watch that annoying bitch.
You know she's not really a she...
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