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Filld: New Silicon Valley startup will bring fuel truck to your car

Posted on 5/27/15 at 9:40 pm
Posted by hikingfan
Member since Jun 2013
1659 posts
Posted on 5/27/15 at 9:40 pm
quote:

Scott Hempy was riding in the car with his wife a few months back when realized he was running low on gas. He joked that it would be great if there was a way to refuel while he was driving, the same way Air Force jets do during long flights. The two had a laugh about it and then resumed driving. But this being Silicon Valley in an era of irrational exuberance, what seemed at first like a trivial inconvenience soon became the basis for a brand new startup, Filld.

You download the app, put in some info about your vehicle, and give it your address. Enter a window of time for delivery and a truck is dispatched to your location. You still have do the hard work of making sure the gas cap is unlocked, but I’m sure there will be a drone to solve this problem in the future. For a $7 surcharge, you can avoid the indignity of having to stand upright for several minutes and pump your gas by hand like some 20th century serf.

I asked Hempy how it could possibly be efficient to pay a driver to burn gas going from house to house filling up individual cars. He says the company buys fuel wholesale and charges market rate per gallon. "We cut out the brick-and-mortar costs of owning a station." That leaves plenty of margin, even if Filld isn't selling slushies and slim jims. "No corner real estate, no utility bills."


LINK
This post was edited on 5/27/15 at 9:43 pm
Posted by Croacka
Denham Springs
Member since Dec 2008
61441 posts
Posted on 5/27/15 at 9:48 pm to
Interesting idea


Posted by Zilla
Member since Jul 2005
10599 posts
Posted on 5/27/15 at 9:59 pm to
or if it came to the same office building once a week...make a standard rotation....that could work and maybe lower the $7 surcharge some
Posted by GeeOH
Louisiana
Member since Dec 2013
13376 posts
Posted on 5/27/15 at 10:05 pm to
quote:

Interesting idea


The only way this works is for home delivery in wealthier neighborhoods.

I've actually been putting together and idea. If you could fill your wife's, daughter's, cars up instead of them getting out in weather to fill their cars, you wouldn't pay a few bucks extra for a home service?
Posted by TigerGman
Center of the Universe
Member since Sep 2006
11223 posts
Posted on 5/28/15 at 5:35 am to
quote:

I've actually been putting together and idea. If you could fill your wife's, daughter's, cars up instead of them getting out in weather to fill their cars, you wouldn't pay a few bucks extra for a home service?


No. They go out in the weather to shop and spend my money. They can stop and pump their own gas.
Posted by seawolf06
NH
Member since Oct 2007
8159 posts
Posted on 5/28/15 at 6:41 am to
Low overhead but very large startup costs, especially if you're going to drive the truck yourself. I like the idea, though.
Posted by LSUSUPERSTAR
TX
Member since Jan 2005
16317 posts
Posted on 5/28/15 at 7:52 am to
quote:

For a $7 surcharge, you can avoid the indignity of having to stand upright for several minutes and pump your gas by hand like some 20th century serf.




I'm not paying a $7 surcharge when I can just stop at a gas station on the way home from work. Maybe rich people will pay it, but the everyday working guy won't do it.
Posted by Jcorye1
Tom Brady = GoAT
Member since Dec 2007
71426 posts
Posted on 5/28/15 at 8:54 am to
This will be interesting. I wonder if he will act as his own common carrier?
Posted by rintintin
Life is Life
Member since Nov 2008
16182 posts
Posted on 5/28/15 at 10:05 am to
quote:

m not paying a $7 surcharge when I can just stop at a gas station on the way home from work. Maybe rich people will pay it, but the everyday working guy won't do it.


Don't underestimate people's laziness.

What you said above could be and has been said about many things.
Posted by Superior Pariah
Member since Jun 2009
8457 posts
Posted on 5/28/15 at 10:12 am to
quote:

I'm not paying a $7 surcharge when I can just stop at a gas station on the way home from work. Maybe rich people will pay it, but the everyday working guy won't do it.


Ever had a pizza delivered before? Why pay the extra $3 delivery fee plus tip when you can just drive over to the pizza place?
Posted by Hawkeye95
Member since Dec 2013
20293 posts
Posted on 5/28/15 at 10:21 am to
i am not sure there is much of a market for this. gas stations are everywhere. and well you are already getting out in your car.

And who wants to order gas to be told a "window" when they will get their gas.

I could see it being a winner in a big office, fill up everyone's cars on tuesdays or whatever
Posted by lsufanintexas
Member since Sep 2006
5011 posts
Posted on 5/28/15 at 12:19 pm to
This will never work out for him. Too much competition from the mob.
This post was edited on 5/28/15 at 12:20 pm
Posted by usc6158
Member since Feb 2008
35360 posts
Posted on 5/28/15 at 12:28 pm to
Solution looking for a problem. Also the tech startup trend of leaving out a vowel in your company name is terrible.
Posted by CajunAlum Tiger Fan
The Great State of Louisiana
Member since Jan 2008
7878 posts
Posted on 5/31/15 at 11:05 pm to
In a typical city, there are plenty of people with lots of money, but not quite enough to have full time assistants doing these menial tasks, that would pay for this. Avoiding a trip to the gas station is worth it to them. I think it would be great to have my car filled at 6am before heading to work.
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