Apple's privacy standards at work...

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A group of European digital advertising associations, some of which are backed by Google and Facebook, on Friday criticized Apple’s plans to require apps to seek additional permission from users before tracking them across other apps and websites.

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According to the Reuters report, Google, Facebook, and the other online advertisers worry that Apple’s new privacy tools will cause a “a high risk of user refusal.”

If your business is underpinned by doing something that, when known and clearly presented to your customers, carries “a high risk of user refusal,” your business isn’t really all that sound – as it depends on keeping things secret. It’s deception by omission.

What Apple has been doing with their focus on user privacy, which they continue to strengthen, Google likely anticipated (at least the possibility), and is quite likely the main reason why Google developed Android, mimicked the iPhone poorly, and gave it away for free.

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