CTH write up on the current state of AB.

quote:

---

It’s too late.

After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”

The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.

Stick a fork in Anheuser Busch and Bud Light, they’re done.



None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.

Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.

>

he Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?

Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.

[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]

quote:

---

(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.

The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.

The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.

The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.

Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.

Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)

---

Pretending has consequences….

This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.

Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.

CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.

Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.

Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.

Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]

Bud Light is done. WATCH:

---