Who is "Lew" and why is he suddenly a major player in fishing gear?

Shimano

Don't know Lew personally but I have two of his baitcasters for a few years now and have had zero problems. I have caught many big reds on a smaller bass sized reel and it's still held up

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Today, the Lew’s brand and its many well-known trademarks are under the ownership of Peak Rock Capital and longtime Childre family friend Lynn Reeves. Reeves has made the promise and commitment to return the Lew’s name to its place of prominence in the industry, keying on the same principles by which Lew Childre originally founded the company … building innovative products that are lighter, faster and stronger

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Yeah, thanks. I just saw that on their website.

It says they used to be owned by Browning. I guess Browning never really tried to market and develop it. I think I'll try their flippin stick and get back to you. I don't like the color they designated for heavy rods (bright green), but it feels nice and is of quality material.

The old school Speed Spools were the tits in the mid to late 80's. Love the new reels, I've retired my Shimano's for the Tournament Lite Series Reels.

a few weeks back it was announced that Lew's bought Strike King...so they are not playing around...

Pretty sure I have Lew's reels from 4 different manufacturers. Also have a few of the true Ryobis.

I just picked up the 7'6" stick for a reel someone got me for Christmas. Feels good, and looks great despite the bright green color.

I think they did that on purpose. All of the heavy $80 rods were in green, with cooler colors reserved for medium and light. But, if you want a heavy stick in a cooler looking color, they'll be happy to sell you the $160 "tournament series" rods.

Those little scamps. shite, if the color bothers me that much, I'll just go over it with tennis tape or something.

Lew’s is following the same path as Pure Fishing; however, they seem to be pulling off the reel market as good or better than anybody at the moment.

Just like Pure Fishing, their high quality reels are Dawon or Doyo. As such, many of the parts are interchangeable with Garcia, 13 fishing, Pflueger, etc.

It’ll be interesting to see how the buyout of Strike King plays out.

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Who makes the H20 Xpress Mettle

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If it ain’t Shimano, Quantum, or Diawa, there’s a 99% chance it’s either Dawon, Doyo, or Kaito which are all Korean companies. Each company have factories in both Korea and China with higher quality reels being made in Korea and cheaper reels in China.

In the early 80's my grandpa and dad use to take me into a shop in Foley, Al that had all Lew rods and reels. Not sure if it was the Childre family's or not.