re: For All the Yeti Fans

As long as they keep sending the sticker in the mail annually, my truck tool box will be a member for free.

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Hey Yeti, if it takes you several days and two paragraphs written by lawyers to try to explain what happened you aren't communicating well.

Keep up the stellar performance

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I haven’t nor will I ever pay $300 for a cooler but this the one thing that sticks out to me. Why did it take so long? Honestly the damage has been done. I can’t help but think a very basic statement issuing denial days ago would have been better than waiting until your company just lost 25% market share (exaggeration) to issue a statement.

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I can’t help but think a very basic statement issuing denial days ago would have been better than waiting until your company just lost 25% market share (exaggeration) to issue a statement.

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I see a lot of people complaining about the timing.

For argument sake, lets say Yeti's statement is accurate.

The issue really blew up on Saturday, so on a weekend and only two days before they put ut their statement. If it were me in their shoes (again accepting Yeti is being accurate) I would probably assume the NRA misunderstood and did not blatantly throw us under the bus. If that were the case I would try to get in touch with the powers that be in the NRA first thing Monday AM and try to get them to clarify the actual situation, maybe forwarding them the email/letter etc we sent thinking maybe the left hand didn't know what the right hand was doing. If I was met with a stonewall I would then release the statement they made.

I think people see and will see what they want to in this situation. I posted in another thread at the beginning on Saturday I bet that it was belt-tightening on Yeti's part. If they were going to make a political statement they would have actually made one. It seems a little far-fetched that this was an anti-2A statement when they didn't make a statement. As I said though, people will believe what they want to believe.

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Even if what they are trying to sell is 100% accurate, it is still Yeti's fault for not clearly articulating the reason to the NRA, their customer in the first place. Now they have doubled-down saying the customer is inaccurate when they called them on it, and after waiting three days to get that story straight.

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If Yeti is 100% accurate and their correspondence did not "cut ties" but modified their discount program then The NRA has legal exposure for Yeti's losses.

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The NRA has legal exposure for Yeti's losses.

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Uhh no, not even remotely.

I assume you are talking about a tortious interference claim. No way in hell would that fly. Are we going to have claims against everyone who writes a negative review of a product? Even if the NRA is 100% wrong, they are free to tell people not to do business with YETI all day long.

Hell by that reasoning David Hogg and his friends should be on the hook for all of the businesses they instituted boycotts against and caused financial losses.

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I assume you are talking about a tortious interference claim.

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No, just a straight defamation claim. The biggest issue is the agency issue with Hammer. The statement she made is more than enough for a reasonable person to expect a boycott. The loses should be easily demonstrable (though the expert witnesses will eat). Hammer will be arguing she IS an agent since if not she (and her firm) could well be personally liable. You rarely see open defamation between (large) companies but this is one of the better fact patterns I have seen for the plaintiff.

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Interesting, good luck with that if they try it. I don't see how suing the NRA would help their business model any more in light of the past 72 hours.

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If the loss of business is anywhere near what the threads about this here and elsewhere suggest the damages will be there. If Yeti's statements are accurate and they have correspondence backing it up then is all rests on the agency issue. Equity firms will trash a brand to get one time black on a balance sheet if they see the potential to bleed red it would be a different story if the two old baws from TX still owned it.

It is a niche market but we have 3 corporate defamation cases now, the market is so small we argue from both sides of the court and from my POV looks like it would be a hell of a lot of fun on either side. The jurisdiction shopping alone would be exciting.

While I agree, there are definitely people blowing this out of proportion, I believe the "adjustment" came at a bad time. What did Yeti think was going to come out of this? Honestly?

I'm almost certain there's more than enough "professionals" involved in this financial adjustment. I highly doubt the NRA would simply bash a hunting related business without looking into it. Maybe I'm wrong though.

The NRA is center stage on all media outlets, getting slammed left and right, fighting for constitutional rights. The same way Killary became a frickin gazzilionaire so she can shite on Americans. But what does it matter?

I know I'm not going my fat arse to DC every day and fighting for my right to own my guns. I have a job, bills and a family to take care of. It isn't on my to do list at the moment. That's why I support them, GOA and NAGR.

Save you a couple bucks by discontinuing shite you've been doing, now you've got rednecks all over social media bashing you and loading your cooler up with tannerite and blowing it to shite. Gohead baw.



ETA: I own no Yeti products.

I'm not in a fraternity, my daddy won't sue if we throw hands, I don't have nuts hanging from my hitch, and my truck has enough small words stuck on it.

Has the NRA apologized yet?

These nut cases aren’t apologizing for defamation. Hell, in their eyes, the did no wrong.