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re: Steph Curry is worth over $14 billion to Under Armour

Posted on 3/4/16 at 1:44 pm to
Posted by MontyFranklyn
T-Town
Member since Jan 2012
24301 posts
Posted on 3/4/16 at 1:44 pm to
quote:

That MJ legacy has to die out or something.
That's just it though, it won't. Demand for Jordan retros is inelastic.
Posted by RedRifle
Austin/NO
Member since Dec 2013
8335 posts
Posted on 3/4/16 at 1:54 pm to
Doesn't matter. I like Cam Newton but the truth is football players don't sell shoes and apparel. Basketball players do.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 2:00 pm to
quote:

That's just it though, it won't. Demand for Jordan retros is inelastic.



Ehh.

Let's see where we are in 15-20 years.

Jordans weren't very big until the last 5 or 10 years.

They were big, but not even remotely close to what it is now.
Posted by dukke v
PLUTO
Member since Jul 2006
216684 posts
Posted on 3/4/16 at 2:03 pm to
quote:

Jordans weren't very big until the last 5 or 10 years.




Posted by RedRifle
Austin/NO
Member since Dec 2013
8335 posts
Posted on 3/4/16 at 2:05 pm to
The 3 biggest stars on the planet in 1991:

Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 2:07 pm to
Ok maybe closer to 10 years than 5.


If you are questioning the sales growth since the early- mid 2000s than idk what to tell you.

10-15 years ago retros would sit on shelves. A lot of the more popular jordans today weren't big sellers when the released and when the were re released in the early-mid 2000s.

Posted by dukke v
PLUTO
Member since Jul 2006
216684 posts
Posted on 3/4/16 at 2:11 pm to
Maybe I missed something but in the 90's Air Jordans were flying off the shelves at an alarming rate..............
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 2:16 pm to
quote:

Maybe I missed something but in the 90's Air Jordans were flying off the shelves at an alarming rate..............

LINK

Posted by skullhawk
My house
Member since Nov 2007
27995 posts
Posted on 3/4/16 at 2:18 pm to
quote:

Maybe I missed something but in the 90's Air Jordans were flying off the shelves at an alarming rate..............


They were hot in the 90s but now, in a lot of instances, you can't get your hands on them....and they are producing more pairs now.

MJ has made way more money on his shoes post retirement.
Posted by Bob Sacamano
Houston, TX
Member since Oct 2008
5294 posts
Posted on 3/4/16 at 2:27 pm to
I grew up with Jordan's, Bo Jackson's, etc. Call me old school but I just don't like UA.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 2:30 pm to
quote:

MJ has made way more money on his shoes post retirement.



And initially, the brand really wasn't doing so hot immediately after he retired.

The post retirement models were pretty horrible and nostalgia hadn't kicked in yet for retro releases.
This post was edited on 3/4/16 at 2:31 pm
Posted by Chucktown_Badger
The banks of the Ashley River
Member since May 2013
37592 posts
Posted on 3/4/16 at 2:44 pm to
quote:

Not as much with Speith. Golf wear doesn't sell close to as much as basketball shoes and apparel. Sure it's a nice get but basketball players are what make or break athletic companies.


I'd like to see some data on this before I believe it.
Posted by OneMoreTime
Florida Gulf Coast Fan
Member since Dec 2008
61865 posts
Posted on 3/4/16 at 2:49 pm to
Those are horrific.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 2:53 pm to
That was last year's low top.

This is his current shoe in low top form:

Posted by slackster
Houston
Member since Mar 2009
91874 posts
Posted on 3/4/16 at 3:04 pm to
Curry is hugely important to UA, but all of these numbers thrown around are based on some funky projections.

The article states that Curry is 2nd only to Jordan in the shoe business, but that number comes from annualizing 2016s sales over the full year. Curry is expected to bring in $160M in sales for UA, but LeBron took in $340M in sales in the 12-months ending in March 2015.Curry's shoes have yet to hit that mark.

Additionally, they're presenting a "best-case" scenario where Curry's shoe sales cut significantly into Nike's share AND provide lift to every other UA segment. In fact, the current call from the analyst is a decline of 24% in UA stock under current conditions.

Curry-mania is everywhere, and I've got no problem with it, but some of these numbers and projections are incredibly difficult to support.
Posted by GreatLakesTiger24
Member since May 2012
61580 posts
Posted on 3/4/16 at 3:08 pm to
Those are a poor man's kobe's.
Posted by MontyFranklyn
T-Town
Member since Jan 2012
24301 posts
Posted on 3/4/16 at 4:56 pm to
Please just stop, dude. You no nothing about Jordans nor the sneaker game. You linking that article proves your ignorance on the subject. It is pretty damn sad.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
41902 posts
Posted on 3/4/16 at 5:43 pm to
quote:

Please just stop, dude. You no nothing about Jordans nor the sneaker game. You linking that article proves your ignorance on the subject. It is pretty damn sad.





Should I post the Eastbay catalogs from the late 90's that had full size runs of 12's, 13's and 14's in multiple colorways for nearly 50% off original retail price?

ETA: Laney 5s for 25% off in 2001?

Also
quote:

You no nothing about Jordans


quote:

JohnnyKilroy


This post was edited on 3/4/16 at 6:08 pm
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