- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Coaching Changes
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
re: Steak ‘n Shake, throwing serious shade at Cracker Barrel
Posted on 8/21/25 at 7:18 pm to Bard
Posted on 8/21/25 at 7:18 pm to Bard
I believe that instances such as this are symptoms of a larger socioeconomic shift in corporate culture which occurred over time since the 1960’s. C-suite pay has increased by so many more multipliers than median worker pay that they are now too often completely out of touch with their workers and customers.
They aren’t customers themselves nor were they likely ever frontline workers. They have no idea what their customer values about their product. All they know is what their shareholders, accountants, spreadsheets, and consultants tell them. Thus, they see their corporations as merely numbers on a spreadsheet which can simply be adjusted up or down by pushing levers. That may be how corporations are quantified or analyzed, but that is NOT what they are.
Corporations are living breathing entities made up of real people with goals, dreams, passions, and ideas coming together for a common purpose. They have a symbiotic relationship with their customers, venders, and partners. They create a product or service to improve people’s lives, entertain them, feed them, comfort them, or enrich them. Once an organization grows too large for its management to comprehend the human enterprise that they are steering, stupid crap like this starts happening. This rule applies not only to restaurants but also to governments, clubs, churches, the arts, entertainment, charities, healthcare, education, and virtually any business or government that has ever existed.
They aren’t customers themselves nor were they likely ever frontline workers. They have no idea what their customer values about their product. All they know is what their shareholders, accountants, spreadsheets, and consultants tell them. Thus, they see their corporations as merely numbers on a spreadsheet which can simply be adjusted up or down by pushing levers. That may be how corporations are quantified or analyzed, but that is NOT what they are.
Corporations are living breathing entities made up of real people with goals, dreams, passions, and ideas coming together for a common purpose. They have a symbiotic relationship with their customers, venders, and partners. They create a product or service to improve people’s lives, entertain them, feed them, comfort them, or enrich them. Once an organization grows too large for its management to comprehend the human enterprise that they are steering, stupid crap like this starts happening. This rule applies not only to restaurants but also to governments, clubs, churches, the arts, entertainment, charities, healthcare, education, and virtually any business or government that has ever existed.
Posted on 8/21/25 at 7:28 pm to jbraua
Posted on 8/21/25 at 9:46 pm to kingbob
quote:
shift in corporate culture which occurred over time since the 1960’s. C-suite pay has increased by so many more multipliers than median worker pay that they are now too often completely out of touch with their workers and customers. They aren’t customers themselves nor were they likely ever frontline workers. They have no idea what their customer values about their product. All they know is what their shareholders, accountants, spreadsheets, and consultants tell them. Thus, they see their corporations as merely numbers on a spreadsheet which can simply be adjusted up or down by pushing levers
You used to work your way up in a company or start your own company, etc…
For decades they destroyed that model and simply because you got a degree from a college you were handed a management position in a company despite having never worked there or in that field. And then those people belittled and shite on all the dedicated field workers and inside people. We have been sowing and tilling that field for decades. We are reaping an absolute awful harvest.
Posted on 8/21/25 at 10:05 pm to jbraua
Who gives a flying frick? I couldn't remember enough about the cracker barrel logo to describe it if my life depended on it.
Posted on 8/21/25 at 10:07 pm to ISEN_AG
They have to be outraged over inconsequential bullshite. It's both sad and funny. 
Posted on 8/21/25 at 10:07 pm to Harry Caray
quote:
My wife calls them booger catchers
Booger Hooks... they are called booger hooks.
Posted on 8/21/25 at 10:08 pm to kingbob
I think most people would be surprised how many CEOs at small cap companies are complete buffoons.
Posted on 8/21/25 at 10:11 pm to beaverfever
I'm laughing, I'm as calm as can be.
Now these clowns mad over a logo. Those are the ones that need to calm down.
Now these clowns mad over a logo. Those are the ones that need to calm down.
Posted on 8/21/25 at 10:25 pm to AUFANATL
quote:
good food and good service.
I disagree. The food was nothing special. Not even their breakfast. It wasn’t horrible, but it never made
Me want to go back.
Agree their customer base is aging, but rather than redecorate or rebrand, they should’ve just offered better food. Substandard service is a scourge for most restaurants now. Doubtful a rebrand is gonna fix that.
Posted on 8/21/25 at 10:44 pm to JohnnyKilroy
They’ve still been remained profitable. The stock price took a hit after covid, but it was up around 50% from this time last year. Maybe they could be doing better, but they weren’t struggling either.
Close some under performing locations and find some things to improve efficiency on.
Instead they go paint the walls in there white to be “warm and inviting”. Nothing says old time rural country store theme like bright white interior walls.
And they added clothes to the store section. Clothes takes up a lot of space in the store and you have to deal with stocking all sizes. And not many people are going to buy clothes from Cracker Barrel. They should’ve kept that retail space for more of the impulse buy stuff like old time themed housewares and decor plus toys and trinkets that kids will see and beg their parents for.
Close some under performing locations and find some things to improve efficiency on.
Instead they go paint the walls in there white to be “warm and inviting”. Nothing says old time rural country store theme like bright white interior walls.
And they added clothes to the store section. Clothes takes up a lot of space in the store and you have to deal with stocking all sizes. And not many people are going to buy clothes from Cracker Barrel. They should’ve kept that retail space for more of the impulse buy stuff like old time themed housewares and decor plus toys and trinkets that kids will see and beg their parents for.
Posted on 8/21/25 at 10:53 pm to Tiger Prawn
This is Bud Light 2.0
Cracker Barrel’s food is very average. Just like Bud Light beer is very average. Sales for both were heavily impacted by brand loyalty and nostalgia. We see how the rebranding idea worked out for Bud Light. Cracker Barrel seems destined for a similar fate.
Cracker Barrel’s food is very average. Just like Bud Light beer is very average. Sales for both were heavily impacted by brand loyalty and nostalgia. We see how the rebranding idea worked out for Bud Light. Cracker Barrel seems destined for a similar fate.
Posted on 8/21/25 at 11:01 pm to Galactic Inquisitor
Bruh be careful with all that edgy
Posted on 8/21/25 at 11:03 pm to Galactic Inquisitor
quote:
People actually give a frick about this?
Yeah, they're tired of seeing everything from their past being dissolved in progressive acid. It didn't have to be like this. No one would have cared in 1990. But that's just not where we are. You can expect this with everything going forward.
Posted on 8/21/25 at 11:06 pm to Harry Caray
quote:
I seriously doubt a country breakfast restaurant rebranding its logo will result in the destruction of the several thousand year tradition known as "family"
Systematic chipping away does this and here we have ANOTHER chip.
Posted on 8/21/25 at 11:06 pm to Hangover Haven
quote:
People should be pissed at McDonald’s, going from a fun happy place to eat to a Soviet style gray bland building.
I'm convinced they are trying to make people subconsciously only use the drive thru... they don't want to bother with people eating in, anymore. Another level to this is that they ignore you if you go inside to order. Also, if you don't use the app for the drive thru order you're risking being understood when you order anything... Other than the occasional breakfast, I only bother with McD's in times of absolute necessity, so having almost every experience be randomly bad over the past few years is kind of remarkable.
Posted on 8/21/25 at 11:07 pm to Harry Caray
quote:
I seriously doubt a country breakfast restaurant rebranding its logo will result in the destruction of the several thousand year tradition known as "family"
But that’s exactly his point. Everything is “who cares? It’s just a ____.” And all those “it’s just a _____” eventually pile up and before you know it real change has happened.
Let’s not pretend that a bunch of other brands haven’t also gone woke and/or bland retarded in recent years. Whether it’s to appease investors or virtue signal, this is how you end up with corporate sterility.
Bring back Aunt Jemima !
Posted on 8/21/25 at 11:09 pm to JohnnyKilroy
quote:
Cracker Barrel has been trending towards BK for several years now. You think everything was just a-ok and the c-suite decided to attempt to reinvigorate their brand for no reason?
Then they could have improved the food. Just a thought.
Posted on 8/21/25 at 11:11 pm to biglego
quote:
Then they could have improved the food. Just a thought.
Takes too much effort, too expensive.
And as I’ve been reminded by several OT posters over the years, delivering a high quality product or service should NEVER get in the way of margin.
Posted on 8/21/25 at 11:15 pm to JohnnyKilroy
Last time I went there, the food was not good at all. Forget what I ordered but it’s been about 8 years
Popular
Back to top


3








