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re: Steak ‘n Shake, throwing serious shade at Cracker Barrel

Posted on 8/21/25 at 7:18 pm to
Posted by kingbob
Sorrento, LA
Member since Nov 2010
69186 posts
Posted on 8/21/25 at 7:18 pm to
I believe that instances such as this are symptoms of a larger socioeconomic shift in corporate culture which occurred over time since the 1960’s. C-suite pay has increased by so many more multipliers than median worker pay that they are now too often completely out of touch with their workers and customers.

They aren’t customers themselves nor were they likely ever frontline workers. They have no idea what their customer values about their product. All they know is what their shareholders, accountants, spreadsheets, and consultants tell them. Thus, they see their corporations as merely numbers on a spreadsheet which can simply be adjusted up or down by pushing levers. That may be how corporations are quantified or analyzed, but that is NOT what they are.

Corporations are living breathing entities made up of real people with goals, dreams, passions, and ideas coming together for a common purpose. They have a symbiotic relationship with their customers, venders, and partners. They create a product or service to improve people’s lives, entertain them, feed them, comfort them, or enrich them. Once an organization grows too large for its management to comprehend the human enterprise that they are steering, stupid crap like this starts happening. This rule applies not only to restaurants but also to governments, clubs, churches, the arts, entertainment, charities, healthcare, education, and virtually any business or government that has ever existed.

Posted by Nole Man
Somewhere In Tennessee!
Member since May 2011
8592 posts
Posted on 8/21/25 at 7:28 pm to
Posted by Breesus
House of the Rising Sun
Member since Jan 2010
69384 posts
Posted on 8/21/25 at 9:46 pm to
quote:

shift in corporate culture which occurred over time since the 1960’s. C-suite pay has increased by so many more multipliers than median worker pay that they are now too often completely out of touch with their workers and customers. They aren’t customers themselves nor were they likely ever frontline workers. They have no idea what their customer values about their product. All they know is what their shareholders, accountants, spreadsheets, and consultants tell them. Thus, they see their corporations as merely numbers on a spreadsheet which can simply be adjusted up or down by pushing levers

You used to work your way up in a company or start your own company, etc…

For decades they destroyed that model and simply because you got a degree from a college you were handed a management position in a company despite having never worked there or in that field. And then those people belittled and shite on all the dedicated field workers and inside people. We have been sowing and tilling that field for decades. We are reaping an absolute awful harvest.
Posted by ISEN_AG
ThunderWolf Manor
Member since Aug 2013
2261 posts
Posted on 8/21/25 at 10:05 pm to
Who gives a flying frick? I couldn't remember enough about the cracker barrel logo to describe it if my life depended on it.
Posted by TT9
Global warming
Member since Sep 2008
90108 posts
Posted on 8/21/25 at 10:07 pm to
They have to be outraged over inconsequential bullshite. It's both sad and funny.
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
13015 posts
Posted on 8/21/25 at 10:07 pm to
quote:

My wife calls them booger catchers


Booger Hooks... they are called booger hooks.
Posted by beaverfever
Arkansas
Member since Jan 2008
35309 posts
Posted on 8/21/25 at 10:08 pm to
I think most people would be surprised how many CEOs at small cap companies are complete buffoons.
Posted by beaverfever
Arkansas
Member since Jan 2008
35309 posts
Posted on 8/21/25 at 10:09 pm to
Calm down homie.
Posted by TT9
Global warming
Member since Sep 2008
90108 posts
Posted on 8/21/25 at 10:11 pm to
I'm laughing, I'm as calm as can be.

Now these clowns mad over a logo. Those are the ones that need to calm down.
Posted by tigerinthebueche
Member since Oct 2010
37668 posts
Posted on 8/21/25 at 10:25 pm to
quote:

good food and good service.


I disagree. The food was nothing special. Not even their breakfast. It wasn’t horrible, but it never made
Me want to go back.
Agree their customer base is aging, but rather than redecorate or rebrand, they should’ve just offered better food. Substandard service is a scourge for most restaurants now. Doubtful a rebrand is gonna fix that.
Posted by Tiger Prawn
Member since Dec 2016
24970 posts
Posted on 8/21/25 at 10:44 pm to
They’ve still been remained profitable. The stock price took a hit after covid, but it was up around 50% from this time last year. Maybe they could be doing better, but they weren’t struggling either.

Close some under performing locations and find some things to improve efficiency on.

Instead they go paint the walls in there white to be “warm and inviting”. Nothing says old time rural country store theme like bright white interior walls.

And they added clothes to the store section. Clothes takes up a lot of space in the store and you have to deal with stocking all sizes. And not many people are going to buy clothes from Cracker Barrel. They should’ve kept that retail space for more of the impulse buy stuff like old time themed housewares and decor plus toys and trinkets that kids will see and beg their parents for.
Posted by Tiger Prawn
Member since Dec 2016
24970 posts
Posted on 8/21/25 at 10:53 pm to
This is Bud Light 2.0

Cracker Barrel’s food is very average. Just like Bud Light beer is very average. Sales for both were heavily impacted by brand loyalty and nostalgia. We see how the rebranding idea worked out for Bud Light. Cracker Barrel seems destined for a similar fate.
Posted by biglego
San Francisco
Member since Nov 2007
82803 posts
Posted on 8/21/25 at 11:01 pm to
Bruh be careful with all that edgy
Posted by Tigerlaff
FIGHTING out of the Carencro Sonic
Member since Jan 2010
21983 posts
Posted on 8/21/25 at 11:03 pm to
quote:

People actually give a frick about this?

Yeah, they're tired of seeing everything from their past being dissolved in progressive acid. It didn't have to be like this. No one would have cared in 1990. But that's just not where we are. You can expect this with everything going forward.
Posted by A10Rebel
Colorado
Member since Nov 2018
562 posts
Posted on 8/21/25 at 11:06 pm to
quote:

I seriously doubt a country breakfast restaurant rebranding its logo will result in the destruction of the several thousand year tradition known as "family"


Systematic chipping away does this and here we have ANOTHER chip.
Posted by Lee B
Member since Dec 2018
3425 posts
Posted on 8/21/25 at 11:06 pm to
quote:

People should be pissed at McDonald’s, going from a fun happy place to eat to a Soviet style gray bland building.


I'm convinced they are trying to make people subconsciously only use the drive thru... they don't want to bother with people eating in, anymore. Another level to this is that they ignore you if you go inside to order. Also, if you don't use the app for the drive thru order you're risking being understood when you order anything... Other than the occasional breakfast, I only bother with McD's in times of absolute necessity, so having almost every experience be randomly bad over the past few years is kind of remarkable.
Posted by biglego
San Francisco
Member since Nov 2007
82803 posts
Posted on 8/21/25 at 11:07 pm to
quote:

I seriously doubt a country breakfast restaurant rebranding its logo will result in the destruction of the several thousand year tradition known as "family"


But that’s exactly his point. Everything is “who cares? It’s just a ____.” And all those “it’s just a _____” eventually pile up and before you know it real change has happened.

Let’s not pretend that a bunch of other brands haven’t also gone woke and/or bland retarded in recent years. Whether it’s to appease investors or virtue signal, this is how you end up with corporate sterility.

Bring back Aunt Jemima !
Posted by biglego
San Francisco
Member since Nov 2007
82803 posts
Posted on 8/21/25 at 11:09 pm to
quote:

Cracker Barrel has been trending towards BK for several years now. You think everything was just a-ok and the c-suite decided to attempt to reinvigorate their brand for no reason?

Then they could have improved the food. Just a thought.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
40080 posts
Posted on 8/21/25 at 11:11 pm to
quote:

Then they could have improved the food. Just a thought.


Takes too much effort, too expensive.

And as I’ve been reminded by several OT posters over the years, delivering a high quality product or service should NEVER get in the way of margin.
Posted by biglego
San Francisco
Member since Nov 2007
82803 posts
Posted on 8/21/25 at 11:15 pm to
Last time I went there, the food was not good at all. Forget what I ordered but it’s been about 8 years
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