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Message

re: Jaguar’s sales have tanked

Posted on 7/1/25 at 11:01 am to
Posted by LSU Grad Alabama Fan
369 Cardboard Box Lane
Member since Nov 2019
13817 posts
Posted on 7/1/25 at 11:01 am to
quote:


They’ve fired their ad agency for that abomination of a commercial they did, but its too late.


They should fire the people that green lighted putting this commercial on TV, more so than the people that created it.
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
78641 posts
Posted on 7/1/25 at 11:03 am to
quote:

Yet, ad agencies will keep hiring vapid white women fresh out of college.


Who live in Manhattan or San Fran. As do their focus groups so they're all out of touch.

Madison Avenue should be closed down and advertising agencies should start up in baw country.
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
94560 posts
Posted on 7/1/25 at 11:06 am to
It's a bigly mistake that stands out from other bigly mistakes.

#Impressive

#Mostimpressive
Posted by Dragula
Laguna Seca
Member since Jun 2020
6364 posts
Posted on 7/1/25 at 11:10 am to
quote:

They've been a shite brand for 40 years.


strongly disagree, Jaguar was great through 80/90s until the early mid 2000s..

Sure, reliability has always been an issue, but the same could be said about 1980s era Ferraris.
Posted by cbree88
South Louisiana
Member since Feb 2010
9453 posts
Posted on 7/1/25 at 11:11 am to
Not surprising. Jacksonville Jaguars have sucked for years
Posted by teke184
Zachary, LA
Member since Jan 2007
103067 posts
Posted on 7/1/25 at 11:28 am to
quote:

i still remember watching that ad for the first time and thinking how the frick can people be THAT out of touch and see that ad and go yes that 's it


Whenever I see something that stupid, I think of the forgotten Eddie Murphy film Boomerang where a distracted Murphy gives one of his employees total autonomy to create a cosmetics ad.

The resulting ad is something like a giant monster giving birth to the cosmetics.
Posted by rented mule
Member since Sep 2005
2708 posts
Posted on 7/1/25 at 11:29 am to
That commercial is like an episode of sprockets.
Posted by teke184
Zachary, LA
Member since Jan 2007
103067 posts
Posted on 7/1/25 at 11:29 am to
quote:

As do their focus groups so they're all out of touch.


Reminds me of some old classmates of mine who kept wondering why their French marketing professor kept talking about “frick-us groups”.
Posted by CatfishJohn
Member since Jun 2020
18543 posts
Posted on 7/1/25 at 11:30 am to
quote:

They've been a shite brand for 40 years.



Nah. High maintenance? Sure. But they were good looking and high performance cars. People who bought them usually didn't care about the cost to maintain. The XKR was a fun vehicle.

Posted by Hangover Haven
Metry
Member since Oct 2013
31728 posts
Posted on 7/1/25 at 11:42 am to
The fact they went all electric didn’t help either….
Posted by LSUSkip
Central, LA
Member since Jul 2012
24717 posts
Posted on 7/1/25 at 11:49 am to
They might as well keep the ad company. The people that greenlit the ad had enough power to do so. That's how out of touch the company was. Also, It's not like Jaguar was ever a big hitter in the US, you'll see even less of them now.
Posted by NoBoDawg
Member since Feb 2014
1996 posts
Posted on 7/1/25 at 11:55 am to
quote:

once great car brand.

Ehhh, that’s a big stretch. Jag was never a great car brand, maybe “iconic” in a way. They’ve been problematic for decades,….but definitely stylish!
Posted by NoBoDawg
Member since Feb 2014
1996 posts
Posted on 7/1/25 at 11:57 am to
quote:

Nah. High maintenance?

Man, you crazy. A very seasoned mechanic once told me…if you must by Jaguar, by two. One for the spare parts you’ll need.
Posted by jcaz
Laffy
Member since Aug 2014
18606 posts
Posted on 7/1/25 at 12:01 pm to
Yep. They aren’t even making anything yet.
They are shifting to some weird new model.
Posted by GumboPot
Member since Mar 2009
138911 posts
Posted on 7/1/25 at 12:02 pm to
quote:

i still remember watching that ad for the first time and thinking how the frick can people be THAT out of touch and see that ad and go yes that 's it


The Indian executives at Tata Motors apparently believed the advertising company that America was really that fake and gay.
Posted by GumboPot
Member since Mar 2009
138911 posts
Posted on 7/1/25 at 12:05 pm to
quote:

Not surprising. Jacksonville Jaguars have sucked for years


Posted by fareplay
Member since Nov 2012
6226 posts
Posted on 7/1/25 at 12:06 pm to
What car they even make these days? I saw a f type other day but man that looks dated
This post was edited on 7/1/25 at 12:06 pm
Posted by Dragula
Laguna Seca
Member since Jun 2020
6364 posts
Posted on 7/1/25 at 12:32 pm to
quote:

Ehhh, that’s a big stretch. Jag was never a great car brand, maybe “iconic” in a way. They’ve been problematic for decades,….but definitely stylish!


In its prime, Jaguar was mentioned along side Ferrari and Maserati in sports cars and racing. As mentioned reliability was an issue, but nothing out of the norm of 70/80s Ferraris that get a pass. As with many luxury car onwers, most are not concerned with reliability (Range Rover).

That's like saying Toyota is not a great company because they make bland, boring, outdated tech (Land Cruiser/4Runner) vehicles that are very reliable.
Posted by Defenseiskey
Houston, TX
Member since Nov 2010
1629 posts
Posted on 7/1/25 at 12:34 pm to
They were always terrible cars mechanically speaking.
Posted by TT9
Global warming
Member since Sep 2008
89982 posts
Posted on 7/1/25 at 12:36 pm to
quote:

They stopped making vehicles altogether back in November 24. They are transitioning the ultra luxury one vehicle approach.

That isn't the point of this thread.
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