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Ford rushing 4 new models in the next year, and they can't afford to screw it up

Posted on 6/9/20 at 8:03 am
Posted by goofball
Member since Mar 2015
16867 posts
Posted on 6/9/20 at 8:03 am
quote:

Ford faces huge challenge as it launches 4 key models at frantic pace
USA Today

It’s unusual for an automaker to launch – that's the industry term for the start of production and sales – four vehicles this important in such a short period:

1. The F-series, perpetually America’s best-selling vehicle, is Ford’s best seller and biggest moneymaker.
2. The sporty Mustang Mach-E is Ford’s first attempt to build a profitable, unique electric vehicle, and the company’s first attempt to stretch the Mustang nameplate to a new kind of vehicle.
3. The Bronco revives an old name for a rugged new SUV Ford expects to compete with vehicles like the Jeep Wrangler and possibly some of Land Rover’s luxury SUVs.
4. The Bronco Sport – that name’s not official yet, Ford execs call it “the rugged small SUV” – is an attempt to expand the popularity of the Bronco name to a smaller SUV that could become a significant moneymaker.

“These are all very high-profile vehicles,” said analyst Jeff Schuster of LMC Automotive. “Since Ford has teased them for quite some time, it is key to get the launch right.”

Success is not assured. Botching the launch of new Explorer and Aviator SUVs in 2019 cost Ford dearly and left eager buyers waiting for months or fuming over quality issues.


The 2021 F-150 is one of the first ones to make it out of the factory later this year. It has updated transmissions, a new interior, lower front air dam, and headlights copied from the GMC Sierra.
This post was edited on 6/9/20 at 8:05 am
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48572 posts
Posted on 6/9/20 at 8:04 am to
Truck doesn't look much different if that's supposed to be the next one.
Posted by Captain Crown
Member since Jun 2011
50812 posts
Posted on 6/9/20 at 8:06 am to
Has ford made any real changes to their in dash screens in the past couple of years? They have tiny screens.
Posted by CatsGoneWild
Pigeon forge, Tennessee
Member since Jan 2008
13317 posts
Posted on 6/9/20 at 8:06 am to
Lights definitely copy Sierra.
Bronco sport is hideous
Posted by donRANDOMnumbers
Hub City
Member since Nov 2006
16909 posts
Posted on 6/9/20 at 8:07 am to
Better hope that F150 is a winner.

Had a 2015 f150 for years and loved it.
Tried the new 2019 ram limited out and thought I missed my ford.

Until I recently rented an f150 recently and realized its shite against the new Ram. Ford has some catching up to do.
This post was edited on 6/9/20 at 3:12 pm
Posted by dewster
Chicago
Member since Aug 2006
25365 posts
Posted on 6/9/20 at 8:08 am to
I'm kind of interested in seeing the new Bronco.

The F-150 is just an update to make it look like the competitors. Nothing really interesting going on there.

The Mustang Mach-E could be cool, but I think it should have been a Lincoln product.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 6/9/20 at 8:09 am to
quote:

The Mustang Mach-E could be cool, but I think it should have been a Lincoln product.



They need the name to try and make it mainstream.

Strangely the only Mustang I would consider buying.
This post was edited on 6/9/20 at 8:10 am
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48572 posts
Posted on 6/9/20 at 8:10 am to
quote:

Had a 2015 f150 for years and loved it.
Tried the new 2019 ram limited out and thought I missed my ford.

Until I recently an f150 recently and realized its shite against the new Ram. Ford has some catching up to do.

I'm not really a brand loyal guy when it comes to vehicles. I've driven Ram, GMC, Nissan and now a 2017 F150. It's ok. I like it but don't love it.
Posted by member12
Bob's Country Bunker
Member since May 2008
32096 posts
Posted on 6/9/20 at 8:10 am to
quote:

Truck doesn't look much different if that's supposed to be the next one.



They are being conservative with the changes after they botched the new Ford Explorer.
Posted by Huey Lewis
BR
Member since Oct 2013
4653 posts
Posted on 6/9/20 at 8:11 am to


Ugly AF electric Mustang. Would not drive.
Posted by Kentucker
Cincinnati, KY
Member since Apr 2013
19351 posts
Posted on 6/9/20 at 8:13 am to
Trying to compete with both the Wrangler and Land Rover with one vehicle is suicide. There’s no such thing as a rugged luxury vehicle. Rugged luxury is an oxymoron.
Posted by TigerFanInSouthland
Louisiana
Member since Aug 2012
28065 posts
Posted on 6/9/20 at 8:16 am to
quote:

Has ford made any real changes to their in dash screens in the past couple of years? They have tiny screens.


My 19 F150 has a pretty big screen. I’d imagine the same size or close to the same as everybody not named Ram.
Posted by Pintail
Member since Nov 2011
10449 posts
Posted on 6/9/20 at 8:16 am to
quote:

3. The Bronco revives an old name for a rugged new SUV Ford expects to compete with vehicles like the Jeep Wrangler and possibly some of Land Rover’s luxury SUVs. 4. The Bronco Sport – that name’s not official yet, Ford execs call it “the rugged small SUV” – is an attempt to expand the popularity of the Bronco name to a smaller SUV that could become a significant moneymaker.


I’ll believe it when I see it driving on the road.
Posted by member12
Bob's Country Bunker
Member since May 2008
32096 posts
Posted on 6/9/20 at 8:16 am to


Not sure if EV buyers want something called “Mustang”. And I doubt many Mustang buyers want an EV crossover.
This post was edited on 6/17/20 at 5:04 am
Posted by dallastiger55
Jennings, LA
Member since Jan 2010
27736 posts
Posted on 6/9/20 at 8:17 am to
Yeah I looked at a 2019 F150 the other day and laughed at how small the infotainment screen was

Who are they kidding with this? It looks awful

This post was edited on 6/9/20 at 8:18 am
Posted by lsufan112001
sportsmans paradise
Member since Oct 2006
10705 posts
Posted on 6/9/20 at 8:19 am to

I’ll believe it when I see it driving on the road.
——
Same here. Been hearing this since I bought my 71’ in 1999
Posted by TigerFanInSouthland
Louisiana
Member since Aug 2012
28065 posts
Posted on 6/9/20 at 8:19 am to
quote:

Yeah I looked at a 2019 F150 the other day and laughed at how small the infotainment screen was

Who are they kidding with this? It looks awful


it has to do with the package. Mine is much bigger than that

This is what’s in mine:

This post was edited on 6/9/20 at 8:49 am
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48572 posts
Posted on 6/9/20 at 8:19 am to
quote:

Yeah I looked at a 2019 F150 the other day and laughed at how small the infotainment screen was

That's standard on the work truck models and base XLT. Pretty much all others have an 8" screen and it can be added on any of them. It's just like a $1500 upgrade that adds that and a few other features.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 6/9/20 at 8:22 am to
Is that the base model?

Have seen much bigger screens in them.
Posted by Eightballjacket
Member since Jan 2016
7316 posts
Posted on 6/9/20 at 8:23 am to
Rushing any product as complex as an auto to market sounds like a recipe for disaster.
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