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Ford Is Paying Bronco Buyers To Change Their Orders

Posted on 1/21/23 at 12:55 pm
Posted by Bayou Brat
Member since Jul 2021
1023 posts
Posted on 1/21/23 at 12:55 pm
Due to supply chain issues...


quote:

Ford is paying Bronco buyers big money to buy a different vehicle. According to incentive bulletins sent to dealers, the American automaker is compensating 2023 Bronco buyers with a $2,500 discount for canceling their order and buying a different vehicle, or when choosing one less affected by supply chain constraints.

First, the 2023-Model Bronco Cancel Order & Purchase Replacement Offer offers what Ford calls "an additional incentive to cancel their current 23MY Bronco Order and retail order an eligible 23MY Ford vehicle." The $2,500 incentive is available on vehicles with sales dates through April 3, 2023, on 7 different models.

Eligible 2023 Fords include the Escape, Bronco Sport, Edge, Explorer, Expedition, Ranger, and F-150. There aren't many exclusions, though some noteworthy omissions include the F-150 Tremor and Raptor. It's important to note that the deal in question is limited to new orders rather than in-stock vehicles.

Specifically, that means giving up the MIC hardtop option, the Lux Package, and the Sasquatch Package. The fine print states that customers "may choose" to remove these options and keep the same trim, but adds that Wildtrack buyers "may change" to a Big Bend, Badlands, or Outer Banks and remove these features.

If you're a Bronco buyer, getting anything less than what you ordered could be disappointing. However, this isn't the first time that Ford has offered to compensate Bronco buyers for production delays. As we reported around this time last year, Ford offered Bronco price protection for unfilled orders from the prior year.

Before that, Ford told dealers to get creative with keeping Bronco buyers happy amid early delays with a $1,000 allowance for gifts and free bourbon. Bargain hunters should know that Jeep is offering big discounts this month on the 2022 Gladiator truck with $5,000 in rebates on the Overland trim here in California.

https://www.carsdirect.com/deals-articles/ford-is-paying-bronco-buyers-to-change-their-minds
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119111 posts
Posted on 1/21/23 at 1:05 pm to
Everyone should avoid those things.
Posted by AllDayEveryDay
Nawf Tejas
Member since Jun 2015
7020 posts
Posted on 1/21/23 at 1:06 pm to
Everyone should avoid vehicles manufactured between late 20 and early 23.
Posted by PrecedentedTimes
Member since Dec 2020
3128 posts
Posted on 1/21/23 at 1:06 pm to
Buying an old Hilux off a JDM import site is a way better use of funds IMO
Posted by Rouge
Floston Paradise
Member since Oct 2004
136799 posts
Posted on 1/21/23 at 1:08 pm to
Forget that.

Sounds like an airline voucher.

Hold the line and watch that rebate go up.
Posted by frequent flyer
USA
Member since Jul 2021
2981 posts
Posted on 1/21/23 at 1:12 pm to
Ford royally fricked up every launch since the latest Explorer. Supply chain issues, build quality issues, etc.
Posted by Bama and Beer
Baldwin Co, AL
Member since Oct 2010
80888 posts
Posted on 1/21/23 at 1:14 pm to
Soccer moms are upset
Posted by TigerNlc
Chocolate City
Member since Jun 2006
32494 posts
Posted on 1/21/23 at 1:20 pm to
quote:

Everyone should avoid vehicles manufactured between late 20 and early 23.

I’ll probably drive my 2015 wrangler until the day I die or gas until is unavailable.
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
25618 posts
Posted on 1/21/23 at 1:48 pm to
quote:

Hold the line and watch that rebate go up.


Posted by mjthe
Virginia
Member since Oct 2020
6870 posts
Posted on 1/21/23 at 1:50 pm to
What's an exit strategy?
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119111 posts
Posted on 1/21/23 at 1:51 pm to
quote:

gas until is unavailable.


So 2030
Posted by Jobu93
Cypress TX
Member since Sep 2011
19209 posts
Posted on 1/21/23 at 2:06 pm to
quote:

Hold the line and watch that rebate go up.


Amen!

The Bronco purchaser already has been waiting a good bit so they have little incentive to give up at this point with that meager offering.
Posted by billjamin
Houston
Member since Jun 2019
12483 posts
Posted on 1/21/23 at 2:07 pm to
That probably doesn't even offset the dealer markup they paid to get in line.
Posted by supadave3
Houston, TX
Member since Dec 2005
30248 posts
Posted on 1/21/23 at 2:08 pm to
quote:

Everyone should avoid vehicles manufactured between late 20 and early 23.


I bought a 2019 Toyota last weekend and I admit this played into my decision.
Posted by frequent flyer
USA
Member since Jul 2021
2981 posts
Posted on 1/21/23 at 6:14 pm to
The new Bronco has a reputation of being an unreliable recall queen.

And they are basically pissing off their biggest fans. The people who want a Sasquatch Bronco aren’t interested in one of the shopping mall crawler versions. A $2500 credit won’t suffice. And the people who have them with blown 2.7L engines or a horrific hard top setup are already livid.
Posted by baldona
Florida
Member since Feb 2016
20440 posts
Posted on 1/21/23 at 6:19 pm to
quote:

The new Bronco has a reputation of being an unreliable recall queen


I don’t have a dog in the fight but they are literally paying people not to order them. You can complain all you want, but apparently they are doing something right.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76271 posts
Posted on 1/21/23 at 7:21 pm to
quote:

I’ll probably drive my 2015 wrangler until the day I die or gas until is unavailable.


Or until the day it dies which shouldn’t be much longer
Posted by Reubaltaich
A nation under duress
Member since Jun 2006
4964 posts
Posted on 1/21/23 at 7:52 pm to
quote:

Everyone should avoid vehicles manufactured between late 20 and early 23.


Post of the month.

Stay away from the crappy domestics in general.

The Ford quality is crap as is GM & Dodge/Chrysler.

Go with Toyota, Honda or Subaru.

Posted by cgrand
HAMMOND
Member since Oct 2009
38749 posts
Posted on 1/21/23 at 8:22 pm to
Ford really shite the bed on this. A built in base of rabid buyers ready to pay through the nose for this thing and they can’t deliver a quality product, or any product at all.
quote:

Bargain hunters should know that Jeep is offering big discounts this month on the 2022 Gladiator truck with $5,000 in rebates on the Overland trim
on the other hand, jeep hit a home run with the gladiator. I got mine in June and it’s a first class vehicle with everything I wanted at a decent price.

I would have bought a bronco but I’m glad I didn’t
Posted by Ancient Astronaut
Member since May 2015
33066 posts
Posted on 1/21/23 at 8:47 pm to
quote:

Everyone should avoid those things.


Do they breakdown a lot?
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