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re: Cracker Barrel caves

Posted on 8/26/25 at 7:01 pm to
Posted by Klark Kent
Houston via BR
Member since Jan 2008
73326 posts
Posted on 8/26/25 at 7:01 pm to
quote:

Breaking News: Middle age white men take a moment from losing their shite over Taylor Swift getting engaged to go BACK to losing their shite over the Cracker Barrel logo


obsessed!
Posted by RetiredSaintsLsuFan
NW Arkansas
Member since Jun 2020
2198 posts
Posted on 8/26/25 at 7:03 pm to
quote:

Now put everything back like it was. The menu, the service, the antiques.


Plus get rid of their DEI policy!!!
Posted by stout
Porte du Lafitte
Member since Sep 2006
179713 posts
Posted on 8/26/25 at 7:05 pm to
Posted by rich4pres
Knoxville
Member since Dec 2016
11047 posts
Posted on 8/26/25 at 7:05 pm to
quote:

Breaking News: Middle age white men take a moment from losing their shite over Taylor Swift getting engaged to go BACK to losing their shite over the Cracker Barrel logo

Omg! You are so brave.
Posted by Klark Kent
Houston via BR
Member since Jan 2008
73326 posts
Posted on 8/26/25 at 7:09 pm to
juiceisloose won’t be satisfied until they swap out the country gentleman for a half-naked tranny.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
40327 posts
Posted on 8/26/25 at 7:09 pm to
quote:

As a franchise owner of a McDonald's or Pizza Hut do you think that person cares if the building needs to be sold one day or would he rather bank on his location being successful and never need to be sold?


The franchise owner has very little, if any, say in the design of the building in those situations.
quote:

drab buildings of fast food places now has nothing to do with woke and is just a business decision to keep the building marketable if they have to close a store and its a really stupid talking point.


This is hilarious.
This post was edited on 8/26/25 at 7:10 pm
Posted by Sun God
Member since Jul 2009
50102 posts
Posted on 8/26/25 at 7:09 pm to
quote:

Breaking News: Middle age white men take a moment from losing their shite over Taylor Swift getting engaged to go BACK to losing their shite over the Cracker Barrel logo

What’s it like being so enlightened?
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
72313 posts
Posted on 8/26/25 at 7:12 pm to
quote:

Anyone with a 1/2 ounce of business classes will tell you damage has been done already. Think before you blink.


If they’re smart, they’ll do what they can to mitigate the damage.

1. Focus on improving food quality and service. Be like Chik-fil-a with a gift shop.

2 simplify the menu and focus on making the dishes people go to Cracker Barrel for in the first place.

3. Find some well known and respected celebrity, preferably one who has no political baggage, to spearhead a new marketing campaign about how Cracker Barrel is going back to its roots.


They do those things, they’ll be able to turn it around. Where they went wrong is they thought their customer base is “dying off”, that’s wrong. It’s not dying off, it that (1) the quality has fallen off and (2) the steps Cracker Barrel has taken alienated a substantial portion of their customer base while failing to entice this mythical “new” customer base.

The Cracker Barrel customer base isn’t dying off. The kids being taken to Cracker Barrel today by their parents and grandparents will be the parents of tomorrow taking their kids. They’ll remember being a kid and getting excited over the toys and candy in the gift shop. Playing the games at the table. And they’ll want their kids to experience that as well. That’s the key to success for Cracker Barrel and why they were stupid for throwing away a brand they’d spent the last 50 years building up.

Bring back the quality, bring back the atmosphere, and customers will return.
Posted by Randall Savauge
Member since Aug 2021
582 posts
Posted on 8/26/25 at 7:15 pm to
This is lHOB all over again.
Posted by Lonnie Utah
Utah!
Member since Jul 2012
32655 posts
Posted on 8/26/25 at 7:18 pm to
quote:

simplify the menu and focus on making the dishes people go to Cracker Barrel for in the first place.


Honestly, for me, the only thing they need on the menu is the 4 veggie plate. Dumplings (or pintos), collards, fried okra and apples for desert.....
Posted by SEClint
New Orleans, LA/Portland, OR
Member since Nov 2006
49479 posts
Posted on 8/26/25 at 7:19 pm to
Posted by loogaroo
Welsh
Member since Dec 2005
39788 posts
Posted on 8/26/25 at 7:19 pm to
quote:

Where they went wrong is they thought their customer base is “dying off”, that’s wrong. It’s not dying off, it that (1) the quality has fallen off and (2) the steps Cracker Barrel has taken alienated a substantial portion of their customer base while failing to entice this mythical “new” customer base.


Yep. Bad food combined with bad service is the number one reason restaurants fail. Then they poured salt on it.

Idiots!
Posted by HempHead
Big Sky Country
Member since Mar 2011
56565 posts
Posted on 8/26/25 at 7:20 pm to
quote:

Breaking News: Middle age white men take a moment from losing their shite over Taylor Swift getting engaged to go BACK to losing their shite over the Cracker Barrel logo


I am probably pretty far from what you had in your head when writing this, and I promise you, I would have likely never stepped in a Cracker Barrel again (maybe once, to see) if the logo changed permanently - and more importantly (and maybe up in the air?), the aesthetic of their restaurant changed.

There is so much core nostalgia that I associate with Cracker Barrel that any attempt to pivot to something more "modern and minimalist" would have soured my brand loyalty forever.

There are a lot of brands and services which I do not hold to the same standard - because they were never trying to sell me what Cracker Barrel does.
This post was edited on 8/26/25 at 7:22 pm
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
154424 posts
Posted on 8/26/25 at 7:21 pm to
quote:

The Cracker Barrel customer base isn’t dying off. The kids being taken to Cracker Barrel today by their parents and grandparents will be the parents of tomorrow taking their kids. They’ll remember being a kid and getting excited over the toys and candy in the gift shop. Playing the games at the t
I have been waiting patiently for someone to make this point

CB base is seniors, families, and travelers. They will always be with us.

Maybe this will finally kill that stupid dying off argument
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
72313 posts
Posted on 8/26/25 at 7:24 pm to
quote:

Honestly, for me, the only thing they need on the menu is the 4 veggie plate. Dumplings (or pintos), collards, fried okra and apples for desert.....


Things like that is where they need to focus. Their brand is old-school rural Southern cuisine and atmosphere. Their menu should reflect that.

And this may not be popular here, but I think it’s a mistake for them to serve alcohol. Again, it’s not part of their original brand. No one is going to Cracker Barrel for a beer. But there are plenty of their core customers who turned off by there being alcohol on the menu. And I say that as I sit here drinking a beer myself.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
72313 posts
Posted on 8/26/25 at 7:26 pm to
quote:

Yep. Bad food combined with bad service is the number one reason restaurants fail. Then they poured salt on it.


And instead of addressing the problem they tried to make it into a slightly rural version of Applebee’s
Posted by cardswinagain
Member since Jun 2013
13235 posts
Posted on 8/26/25 at 7:29 pm to
LOL. All the usual pissed off liberals in this thread

Trump was right again
Posted by N2cars
Close by
Member since Feb 2008
38025 posts
Posted on 8/26/25 at 7:31 pm to
Food sucks, coffee's ok.
Posted by Tigers0891
Baton Rouge
Member since Aug 2017
7083 posts
Posted on 8/26/25 at 7:31 pm to
quote:

And this may not be popular here, but I think it’s a mistake for them to serve alcohol. Again, it’s not part of their original brand. No one is going to Cracker Barrel for a beer. But there are plenty of their core customers who turned off by there being alcohol on the menu. And I say that as I sit here drinking a beer myself.


I agree. It was so ridiculous seeing mimosa flights with diverse folks plastered all over the menus and table stands. Every person I was with the last time I went all saw the big sign by the hostess stand was thinking what the frick?
Posted by StansberryRules
Member since Aug 2024
4422 posts
Posted on 8/26/25 at 7:31 pm to
The people who sell these corporate rebrands are basically conmen IMO.

They convince these executives that a rebrand will turn around a business that's stuck in a rut.

But the vast, vast majority of the time the rebrand only makes things worse. It doesn't bring in new customers and it alienates the old ones.
This post was edited on 8/26/25 at 7:54 pm
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