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re: Anheuser-Busch CEO disavows Dylan Mulvaney
Posted on 5/5/23 at 9:49 am to hawgfaninc
Posted on 5/5/23 at 9:49 am to hawgfaninc
quote:
It read: 'Anheuser-Busch did not intend to create controversy or make a political statement.'
Translation: we wanted all the good parts of it but none of the bad.
0
Posted on 5/5/23 at 9:53 am to Y.A. Tittle
quote:
Sort of, but I don't think they completely accounted for or foresaw the reaction that has ensued here.
I think the problem was, the curtain got pulled back a bit too far when the marketing chick's rationale was exposed.
They are obviously in a bit of panic mode now.
I don't think it was necessarily by design. I think this is the culmination of ESG pressure, DEI/DFI, piss poor social media marketing data, and hiring ivory tower, out of touch, dimwitted, credentialed people.
Posted on 5/5/23 at 9:55 am to hawgfaninc
Bud Light needs Don Draper to come up with their next campaign.
Posted on 5/5/23 at 9:57 am to upgrayedd
quote:
I don't think it was necessarily by design. I think this is the culmination of ESG pressure, DEI/DFI, piss poor social media marketing data, and hiring ivory tower, out of touch, dimwitted, credentialed people.
well said. my thoughts of how this happened as well.
Posted on 5/5/23 at 10:00 am to LSU alum wannabe
quote:
Bud Light needs Don Draper to come up with their next campaign.
I think AB needs to break out as much nostalgic shite as possible, Spuds McKenzie, Frogs, Lizards, Ferret and the Bud Bowl should make a comeback.
Posted on 5/5/23 at 10:02 am to bad93ex
quote:
I think AB needs to break out as much nostalgic shite as possible, Spuds McKenzie, Frogs, Lizards, Ferret and the Bud Bowl should make a comeback.
The people they've pissed off ain't falling for any of that.
Posted on 5/5/23 at 10:06 am to Y.A. Tittle
quote:
The people they've pissed off ain't falling for any of that.
Their recent commercials where they go hard on the Americana have been ruthlessly mocked. Hell, Joe Rogan did it on his podcast.
Posted on 5/5/23 at 10:08 am to bad93ex
It’s too late. People’s taste buds have adjusted to a different light beer by now.
Posted on 5/5/23 at 10:14 am to CocomoLSU
quote:
quote:'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
Sure. Okay. And it took them a month to come up with that.
Don’t you think of that we’re true they would’ve said it immediately?
Posted on 5/5/23 at 10:22 am to hawgfaninc
quote:
Anheuser-Busch CEO disavows Dylan Mulvaney
Ab is about to learn that once you cut your dick off, there's no going back. Just another case of post-transition regret.
Posted on 5/5/23 at 10:31 am to Putty
quote:
Ab is about to learn that once you cut your dick off, there's no going back. Just another case of post-transition regret.
I just wonder what sicko, outside of that woke idiot that "resigned", looked at a guy pretending to be a pre-teen and went "yeah, this is a great idea, that's awesome".
There HAS to be some pedos at the top there too. Has to be.
Posted on 5/5/23 at 10:36 am to EZE Tiger Fan
CEO is ex CIA soooooo….
Posted on 5/5/23 at 10:58 am to EZE Tiger Fan
Posted on 5/5/23 at 11:12 am to fr33manator
And, of course, this ridiculously predictable progression happened 
LINK
quote:
The attempt by Bud Light’s parent company Anheuser-Busch to distance itself from transgender social media influencer Dylan Mulvaney puts the iconic American beer brand at risk of going “extinct,” according to an LGBTQ activist.
Stacey Lentz, co-owner of New York City’s historic gay and lesbian landmark Stonewall Inn, told Newsweek that Bud Light “missed an opportunity to stand by their commitment to the trans community by pandering to and giving into transphobic outcries.”
quote:
But Lentz and other LGBTQ activists think the company failed to stand behind the transgender influencer and stick up for the community.
“As far as marketing, I hope and think they realized that as a brand they will be extinct in a few years if they are not fully on the side of equality, as that is what the Gen Z consumer expects and demands,” Lentz told Newsweek.
She said she sympathized with Mulvaney “as this whole thing was not handled well and she was caught in the middle of a horrible fire storm.
quote:
“Rather than come to the defense of a transgender woman, rather than defend a noble campaign that sought to reflect acceptance, and rather than let the campaign with Mulvaney speak for itself, Anheuser-Busch poured alcohol all over an extremist’s fire, and that will continue to singe our community,” Casey wrote.
The Human Rights Campaign, one of the nation’s most prominent LGBTQ advocacy groups, denounced Bud Light and Anheuser-Busch for not forcefully pushing back on the boycott calls
quote:
“In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” Jay Brown, a senior vice president at HRC, said in a statement to Ad Age.
“However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community.”
HRC said it was “preparing to lower Anheuser-Busch’s long-standing 100 percent Corporate Equality Index score, a national benchmarking tool on corporate policies, practices and benefits relevant to LGBTQ employees” as a result of its response to the Mulvaney backlash, according to The Hill.
LINK
Posted on 5/5/23 at 11:13 am to upgrayedd
quote:
according to an LGBTQ activist.
Bitching and whining doesn't make one an activist.
Posted on 5/5/23 at 11:16 am to RogerTheShrubber
quote:
Bitching and whining doesn't make one an activist.
These corporations always cave to these people.
This plan is working as predicted. These alphabet activist groups have one goal and one goal only - to destroy. They get off on it because their personal lives are a mess and it's the only way they can cope.
Posted on 5/5/23 at 11:18 am to upgrayedd
quote:
These alphabet activist groups have one goal and one goal only - to destroy
Exactly.
Its an umbrella organization under the Democrat party. Its all it is.
This post was edited on 5/5/23 at 11:19 am
Posted on 5/5/23 at 11:34 am to upgrayedd
quote:
Rather than come to the defense of a transgender woman, rather than defend a noble campaign that sought to reflect acceptance, and rather than let the campaign with Mulvaney speak for itself, Anheuser-Busch poured alcohol all over an extremist’s fire, and that will continue to singe our community,”
These morons don't even know if you poured beer on a fire it would put i out. They have a fundamental misunderstanding of reality
Posted on 5/5/23 at 11:34 am to bad93ex
quote:
think AB needs to break out as much nostalgic shite as possible, Spuds McKenzie, Frogs, Lizards, Ferret and the Bud Bowl should make a comeback.
They could use Trump in ads and it still won’t save them. Its way too late and drinkers have moved on. Anyone going to the trouble of moving to another beer isn’t going to go back. In time some might but they lost a big chunk forever. Whether its 15% or 20% permanent loss, thats huge. Imagine Ford losing 20% permanently of F-150 sales. Its 20% of the biggest beer seller in the USA.
Posted on 5/5/23 at 1:48 pm to roadGator
quote:
It’s too late. People’s taste buds have adjusted to a different light beer by now.
This is true. My buddies and I flip flopped from Miller to Bud and back about twice through our college to single days. None of us could have told you why and it only took about 2 nights out to get used to it.
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