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Started By
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re: 48.6M U.S. households tuned in to SuperBowl LX, representing a 13% decrease from last year
Posted on 2/10/26 at 2:06 pm to HickoryofOld
Posted on 2/10/26 at 2:06 pm to HickoryofOld
Funny I saw Mar A Lago had Bad Bunny on
0
Posted on 2/10/26 at 2:20 pm to loogaroo
Not sure if this point has been made yet, but gotta think there was a semi decent drop because no chiefs, and therefore fewer swifties hoping to catch a glimpse of Taylor.
Posted on 2/10/26 at 2:25 pm to SlowFlowPro
quote:
2024 — Usher: 30.1 million U.S. households
2025 — Kendrick Lamar: 28.8 million households
2026 — Bad Bunny: 26.5 million households
Let’s be honest, the top demographic for watching football is men. And most men either aren’t really into those acts, if they even know who they are.
I mean, let’s be honest, how many of us had even heard of this Bad Bunny guy before it was announced he was Super Bowl halftime act? Yeah, he’s popular in Central and South America. But most people in America had no idea who this dude is until very recently.
This post was edited on 2/10/26 at 2:27 pm
Posted on 2/10/26 at 2:26 pm to NIH
Me and my son Slade streamed the latest season of Landman for the 6th time instead of watching that woke DEI crap
Posted on 2/10/26 at 2:29 pm to loogaroo
Posted on 2/10/26 at 2:31 pm to ShaneTheLegLechler
quote:
Me and my son Slade streamed the latest season of Landman for the 6th time instead of watching that woke DEI crap
And millions of others did as well. And that’s the problem. This guy is highly political. Is it fair? I don’t know. All I know is people see him through ths prism of politics. That’s just a fact. And like everything else political, half the country is on one side and half is on the other. By having him as the halftime show, all the NFL accomplished was to ensure roughly half of its potential audience would be pissed off about it.
Posted on 2/10/26 at 2:32 pm to Darth_Vader
quote:
Me and my son Slade streamed the latest season of Landman for the 6th time instead of watching that woke DEI crap
quote:
And millions of others did as well. And that’s the problem. This guy is highly political. Is it fair? I don’t know. All I know is people see him through ths prism of politics. That’s just a fact. And like everything else political, half the country is on one side and half is on the other. By having him as the halftime show, all the NFL accomplished was to ensure roughly half of its potential audience would be pissed off about it.
Posted on 2/10/26 at 2:35 pm to SlowFlowPro
quote:
SlowFlowPro
Is this where you pretend you don’t understand that millions of people tuned out and watched alternatives to the Super Bowl due to the political aspect of this Bad Bunny guy?
Posted on 2/10/26 at 2:36 pm to loogaroo
I could tell just by interacting with family, friends, and co-workers that there was little to no interest in this Super Bowl from casual fans or folks who never watch football.
As was said earlier, people are sick of the Patriots and no one cares about the Seahawks. I watched up until the INT that sealed it in the 4th quarter, then shut it off.
I watched a bit of both big halftime shows and thought both sucked. I'm a conservative voter, but I'm not going to pretend to like lame music just 'cause.
All in all, I think I only turned the game on to begin with because I'm a dude and it feels like I'm supposed to. I'll likely skip it entirely, next year.
As was said earlier, people are sick of the Patriots and no one cares about the Seahawks. I watched up until the INT that sealed it in the 4th quarter, then shut it off.
I watched a bit of both big halftime shows and thought both sucked. I'm a conservative voter, but I'm not going to pretend to like lame music just 'cause.
All in all, I think I only turned the game on to begin with because I'm a dude and it feels like I'm supposed to. I'll likely skip it entirely, next year.
Posted on 2/10/26 at 2:40 pm to Darth_Vader
quote:
where you pretend you don’t understand that millions of people tuned out and watched alternatives to the Super Bowl
The data doesn't really show that.
It shows many people who weren't watching regardless watched an alternative, and the overall ratings for the SB (and halftime show) seem to have increased this year (but that data isn't out yet in crystalized form).
Even this data, which is clearly is not telling the whole picture, only shows a moderate acceleration in the decrease from last year. Also, they are being misleading with their data.
Loading Twitter/X Embed...
If tweet fails to load, click here. quote:
Breaking: Super Bowl ratings drop 5% (37.1M US households tuned in)
A historic three-peat opportunity couldn't keep viewers glued to what became an Eagles runaway.
How can there be a 13% decrease to 48.6M when they reported last year the numbers were 37.1M?
48.6M is a 31% increase from 37.1M
And none of this has anything to do with you missing the joke
This post was edited on 2/10/26 at 2:41 pm
Posted on 2/10/26 at 4:47 pm to SlowFlowPro
I didnt watch this year and i did last year. Just wanted the kids to see a neat halftime show and we got a shitty kendrick showing. People are just moving away from the NFL. Theyve done an increasing job of just performing poorly and they let everyone know in advance that we probably wont like the halftime show by getting some random spanish something that half of us didnt know.
Posted on 2/10/26 at 6:10 pm to sgallo3
Why are all of the performers in this image for the last 6 years all black or Hispanic?
Posted on 2/10/26 at 7:00 pm to loogaroo
frick the NFL
Posted on 2/10/26 at 7:03 pm to Alt26
quote:
It wasn't a particularly compelling matchup from a national perspective. Much of the nation outside of New England has "Patriots fatigue" and Seattle is just kind of one of those franchises that gets forgotten by the rest of the US. Combine that, with the fact there are really no superstar players (or at least QBs) on either team and the interest was down.
No Swifties this time and no hate-watchers (New England isn't all that odious without Belichick and Brady).
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