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re: Is the MCU dying? Thor: Love & Thunder tumbles 68% at the box office in its second weekend
Posted on 7/17/22 at 9:25 am to Leonard
Posted on 7/17/22 at 9:25 am to Leonard
quote:
the movies they’ve put out are centered around characters that aren’t well known or liked
I think this is the biggest reason for decline, just not enough household names left in the tank.
That and another long build up to new ultimate Big Bad is going to seem “been there done that.”
They should be focusing on very compelling stand-alone movies, with occasional Avengers team-up movies as necessary, and just forget ever trying to capture lightning in a bottle twice.
1
Posted on 7/17/22 at 9:39 am to UndercoverBryologist
They just have to be very careful with FF and XMen but I dont See why they can’t center another run around FF/XMen/Spider-Man and Thor and the Hulk.
Posted on 7/17/22 at 9:53 am to Leonard
quote:
I think this is the biggest reason for decline, just not enough household names left in the tank.
I don't think that's much of the problem. Remember, all but the Hulk and Spiderman were not really household names (outside of comic book fans) prior to the first Iron Man movie.
Scarlet Witch? Vision? Ant Man? Daredevil? Thanos? SHIELD? Nick Fury? Loki?
If the writing is there, the previous notoriety of the character is irrelevant.
quote:
It's a shame Chadwick Boseman passed too soon- I think his trilogy would have been great
I think that's probably a universal sentiment. He could likely have been the center of the next big MCU story arc (his acting was that strong and character that well written).
Posted on 7/17/22 at 10:55 am to OMLandshark
quote:
No one sure as shite asked for Toy Story 4
Because it’s Toy story not some weird arse spin off. Here’s a shocking truth not everyone obsess over culture war nonsense like you and this board does. People rather take their kid to a Minions movie or Jurassic Park movie
Posted on 7/17/22 at 10:58 am to dawgfan24348
quote:
Because it’s Toy story not some weird arse spin off.
quote:
People rather take their kid to a Minions
Isn’t the Minions franchise itself a spin-off from another successful franchise?
This post was edited on 7/17/22 at 11:00 am
Posted on 7/17/22 at 1:58 pm to RollTide1987
quote:
Is the MCU dying? Thor: Love & Thunder tumbles 68% at the box office in its second weekend
If making over $700 million in 10 days without the aid of the second largest international market is dying, then Disney is probably content to continue dying this way.
Posted on 7/17/22 at 2:17 pm to Jay Are
quote:
If making over $700 million in 10 days without the aid of the second largest international market is dying, then Disney is probably content to continue dying this way.
Believe it or not, the amount of profit matters for disney. Just like star wars hitting under a billion is a disappointment, not all profits are equal. The MCU enables disney to fund its more activist centered projects they know won't play well with their target market. Its the same reason Christian Bale was in this movie. He wanted a big pay day, the big pay day enables him to be picky on the other projects he really wants to be a part of.
Posted on 7/17/22 at 2:35 pm to RollTide1987
quote:
Isn’t the Minions franchise itself a spin-off from another successful franchise?
Whoops
Posted on 7/17/22 at 2:45 pm to Jay Are
quote:
If making over $700 million in 10 days without the aid of the second largest international market is dying, then Disney is probably content to continue dying this way.
I agree that everyone's being overdramatic, but Thor is only at 497 mil, and it's no guarantee it gets to 700 mil.
Posted on 7/17/22 at 3:10 pm to tiggerthetooth
quote:
Believe it or not, the amount of profit matters for disney. Just like star wars hitting under a billion is a disappointment, not all profits are equal. The MCU enables disney to fund its more activist centered projects they know won't play well with their target market. Its the same reason Christian Bale was in this movie. He wanted a big pay day, the big pay day enables him to be picky on the other projects he really wants to be a part of.
This is true. My snide comment was more about how $700 million in 10 days doesn't negatively affect what your talking about. At all. It's a win, though of course Disney wishes it was a slightly bigger win.
Not every MCU film is supposed to make as much money as Endgame or No Way Home. Thor 4 beat Disney' own box office projections each of its first two weekends. It is already the second highest grossing Thor, and will earn more than Ragnarok's $850 million (considered a massively over achieving MCU single hero movie at the time) in the next 2 weeks. It will become the highest grossing non-Spiderman movie of phase 4 two weeks after that.
Sure, Disney would prefer a 54% drop like Shang-Chi. That movie was both much better, and much less successful financially.
If anyone wants to argue the MCU has a quality problem, that's fine. I'd disagree, just because I think the idea of these having any kind of consistent quality above a 6/10 is crazy to me.
It does seem like people really do have quality problems with the most recent three films, so the large drops make sense. The people who went out to see Shang-Chi by and large enjoyed it, and it held well.
I'm more fascinated by the past three movies, Thor 4, strange 2, and Eternals, being made by directors who were actually allowed to exert their visual influences and sensibilities. Marvel does seem to have loosened the reigns on these directors. I think it yielded a disaster in Eternals, a pretty standard MCU movie with spotty humor in thor, and a massive-though-still-just-fine improvement over a legit bottom 5 MCU film in Strange.
Maybe Feige is about to choke back up, or maybe he's okay with a little variance in the movies. I guess we'll find out soon.
The MCU will die. All things do. Editorial writers on Deadline want the headline and clicks. It's way too early to tell if this is the beginning of the end, no matter how badly some people in here want it to be so.
Posted on 7/17/22 at 3:22 pm to Jay Are
quote:
My snide comment was more about how $700 million in 10 days doesn't negatively affect what your talking about.
Where are you getting this $700 mil number? It's no where close to 700
Posted on 7/17/22 at 4:14 pm to CatholicLSUDude
quote:
I hope it dies and we never see anything like it again. It’s destroyed movies.
I definitely think it crowded out a lot of "adult" fare. hard to imagine No Country for Old Men being released in the same theater with Endgame.
I feel like we're only just recovering from the Marvel dominance. With movies like Elvis and Top Gun doing well.
Posted on 7/17/22 at 5:11 pm to RollTide1987
Is there a more useless character than Korg?
This post was edited on 7/17/22 at 5:14 pm
Posted on 7/17/22 at 7:04 pm to RollTide1987
I’m not sure I’d say dying, but phase 4 needs to pick up quick.
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Posted on 7/17/22 at 8:34 pm to RollTide1987
I love Marvel movies. There’s just too much to keep up with now with the TV shows.
Posted on 7/17/22 at 8:48 pm to sorantable
Results After what ten days and no release in China:
quote:
Grosses
DOMESTIC (32.7%) $233,271,136
INTERNATIONAL (67.3%) $479,700,000
WORLDWIDE $712,971,136
Posted on 7/17/22 at 8:53 pm to jeff5891
Nvm, found one
This post was edited on 7/17/22 at 8:57 pm
Posted on 7/17/22 at 8:56 pm to LNCHBOX
Posted on 7/17/22 at 8:57 pm to jeff5891
Thanks 
Posted on 7/17/22 at 9:07 pm to RollTide1987
quote:
But not for an MCU movie. That 68% drop is tied for the worst second weekend drop for an MCU movie ever
Spider-Man No Way Home had a 67.5% drop the second weekend…
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