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re: Is Gone With the Wind the highest grossing movie of all-time because of Air Conditioning?

Posted on 8/16/26 at 2:01 am to
Posted by MikeyFL
Member since Sep 2010
10399 posts
Posted on 8/16/26 at 2:01 am to
If any of you have spent time in hot foreign counties, a lot of consumer behavior is still explained by the availability of air conditioning. Malls in the Philippines, for example, are extremely popular because they provide a place for people to escape the heat.

This post was edited on 8/16/26 at 2:02 am
Posted by Willie Stroker
Member since Sep 2008
17407 posts
Posted on 8/16/26 at 8:51 am to
quote:

The Fat Electrician did an episode on the history of Air Conditioning and he says that you can make the argument that Air Conditioning is responsible for the rise of the movie industry and Hollywood because movie theaters were one of the first industries to adopt the air conditioner. People didn't go to the movies because they wanted to watch the films, they went because they could sit in the air conditioning for 2 hours and get out of the heat (which could be a correlation to the Summer blockbuster season, as that's the time of year that hollywood would sell the most tickets, and Hollywood is an industry resistant to change).

I also wondered this when I went to Spain and saw all the poors lined up to visit The Prada museum in the line for free admission. Once I got inside, all the benches were taken. The people actually viewing the art pieces were dressed much nicer as if they were in the paid admission line.

A year later I’m hearing my cousin (a huge fan of “the arts” lamenting with my sister in law that the US government just doesn’t support the arts like the rest of the world.

It was tempting to share my observation and my hypothesis about AC. But it would have become a political debate and I try not to go there with family.
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
59269 posts
Posted on 8/16/26 at 11:36 am to
Eyewitness to History website

Great eyewitness account of how this developed
Posted by smash williams
San Diego
Member since Apr 2009
21173 posts
Posted on 8/16/26 at 1:48 pm to
remembering black auntie cooking didn’t hurt
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
59269 posts
Posted on 8/16/26 at 3:50 pm to
Posted by OhioLSUfan
Columbus, OH
Member since Oct 2007
2109 posts
Posted on 8/16/26 at 4:24 pm to
I would say Gone With the Wind was way bigger than people wanting to be cool.

My grandma kept of picture of her and her sisters going to it in opening night, and they didn’t take too many pictures back then. The hype for the movie at the time must have been unreal.
Posted by VOR
New Orleans
Member since Apr 2009
69808 posts
Posted on 8/16/26 at 6:53 pm to
It helped, but GWTW was based on a well known novel and wss beautifully shot on an epic scale. It was highly anticipated and destined for big box office…
Posted by Dr RC
The Money Pit
Member since Aug 2011
61849 posts
Posted on 8/16/26 at 9:39 pm to
quote:

We know that people bought tickets to see GWTW multiple times to garner such high sells, and this is probably the most likely explanation for doing so.


AC was part of the reason people went to movies back then but movies that had good repeat business did so b/c in that era if you didn't see a film when it was initially released you might not ever have the chance to see it again.
This post was edited on 8/16/26 at 9:40 pm
Posted by smash williams
San Diego
Member since Apr 2009
21173 posts
Posted on 8/16/26 at 9:44 pm to
Clark Gable was better in It happened one night
Posted by Free888
Member since Oct 2019
3518 posts
Posted on 8/16/26 at 11:56 pm to
quote:

Internet says initial theatrical run was 185 days, but then it was released again in the following years


I think it has a lot to do with this. It wasn’t available on TV back then, I remember my parents taking us to see it in 1971. First (and maybe only) time I went to a movie with an intermission.
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