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Anheuser-Busch joins Coke, Pepsi in skipping Super Bowl ads for iconic brands

Posted on 1/25/21 at 7:16 am
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 1/25/21 at 7:16 am
What is it that they say?

quote:

For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.

LINK
Posted by SirWinston
PNW
Member since Jul 2014
81908 posts
Posted on 1/25/21 at 7:19 am to
You will get the vaccine for the 99.8% survival rate China virus or you will become a second class citizen!
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 1/25/21 at 7:21 am to
quote:

You will get the vaccine for the 99.8% survival rate China virus or you will become a second class citizen!



Get w_ke, g_ br_ke


SW wanna buy a vowel?
Posted by jlovel7
Louisiana
Member since Aug 2014
21340 posts
Posted on 1/25/21 at 7:21 am to
This is weird virtue signaling. I wonder if their sales are down because nobody is going to bars and so is sports viewership. I wonder if the nfl is charging too much and this is mostly a stunt to create buzz and more advertisement value than just running a bunch of commercials at whatever ungodly amount they cost to run during a Super Bowl these days.
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 1/25/21 at 7:25 am to
quote:

This is weird virtue signaling. I wonder if their sales are down because nobody is going to bars and so is sports viewership. I wonder if the nfl is charging too much and this is mostly a stunt to create buzz and more advertisement value than just running a bunch of commercials at whatever ungodly amount they cost to run during a Super Bowl these days.



CBS is charging $5.5m/30 seconds
Last year was $5.25m

This post was edited on 1/25/21 at 10:42 am
Posted by MrFreakinMiyagi
Reseda
Member since Feb 2007
18963 posts
Posted on 1/25/21 at 7:30 am to
quote:

coronavirus vaccination awareness efforts

Posted by jlovel7
Louisiana
Member since Aug 2014
21340 posts
Posted on 1/25/21 at 7:31 am to
quote:

NFL is charging $5.5m/30 seconds
Last year was $5.25m


They’re high. Isn’t viewership down across the board? Plus the revenues of all these companies (at least Budweiser) has to be down right? I mean no BBQs (legally) or bars open in half the country not to mention the world they can’t possible be having good revenues right?

And the NFL/NBC is still escalating the price of its ad space?
Posted by tilco
Spanish Fort, AL
Member since Nov 2013
13486 posts
Posted on 1/25/21 at 7:32 am to
At least they’re not spending it on BLM
Posted by LB84
Member since May 2016
3355 posts
Posted on 1/25/21 at 7:33 am to
quote:

NFL is charging $5.5m/30 seconds Last year was $5.25m


I’m going to guess this will be the most watched Super Bowl ever. Quarantine + two big name QBs is going to draw a lot of eyeballs.
Posted by CatfishJohn
Member since Jun 2020
13475 posts
Posted on 1/25/21 at 7:36 am to
quote:

I’m going to guess this will be the most watched Super Bowl ever. Quarantine + two big name QBs is going to draw a lot of eyeballs.



Has this theory about quarantine increasing sports viewership been busted?
Posted by jlovel7
Louisiana
Member since Aug 2014
21340 posts
Posted on 1/25/21 at 7:36 am to
quote:

I’m going to guess this will be the most watched Super Bowl ever. Quarantine + two big name QBs is going to draw a lot of eyeballs.


Divisional games were down 7%

Wildcard down 18%.

We’ll see about the championship games. They’re making up ground each weekend so far so maybe the super bowl will level off. But so far people have not been watching the NFL even though they’re captive.
This post was edited on 1/25/21 at 7:38 am
Posted by Pelican fan99
Lafayette, Louisiana
Member since Jun 2013
34787 posts
Posted on 1/25/21 at 7:36 am to
Who isn’t aware that there is a Covid vaccine?
Posted by bad93ex
Member since Sep 2018
27263 posts
Posted on 1/25/21 at 7:37 am to
quote:

At least they’re not spending it on BLM


Need to put together a bingo card for how many SJW and BLM cliches will be featured in this years Super Bowl ads.
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 1/25/21 at 7:37 am to
quote:

They’re high. Isn’t viewership down across the board? Plus the revenues of all these companies (at least Budweiser) has to be down right? I mean no BBQs (legally) or bars open in half the country not to mention the world they can’t possible be having good revenues right?

Well Anheiser Busch will still have other commercials during the Super Bowl
quote:

Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers.


quote:

And the NFL/NBC is still escalating the price of its ad space?

CBS
Posted by GetCocky11
Calgary, AB
Member since Oct 2012
51310 posts
Posted on 1/25/21 at 7:46 am to
quote:

I’m going to guess this will be the most watched Super Bowl ever.


Highly disagree with this take.

I've never seen as much apathy towards sports as I have this past year.
Posted by jlovel7
Louisiana
Member since Aug 2014
21340 posts
Posted on 1/25/21 at 8:01 am to
quote:

Highly disagree with this take.

I've never seen as much apathy towards sports as I have this past year.



Agreed. Even people who are sympathetic to all the causes they’re pushing this year aren’t seeming to watch as much. It is sort of bizarre how sports viewership is down across the board.
Posted by MickeyLikesDags21
Member since Apr 2019
6640 posts
Posted on 1/25/21 at 8:14 am to
They are now rewarded with 25 virtue points. A few more and they can cash them in for a free crochet mask that reads, "Not today COVID!"
Posted by Alt26
Member since Mar 2010
28389 posts
Posted on 1/25/21 at 8:57 am to
quote:

It is sort of bizarre how sports viewership is down across the board.


Not really.

Starting in March the "powers that be" COMPLETLY shut down all sports. That included the NCAAT, the end of the NBA/beginning of playoffs, MLB opening day, etc. Thus, people were forced to go without sports for 3-4 months. More importantly, they were forced to adapt to living without sports for 3-4 months...and they did! After that they realized, maybe for the first time ever, they could live without sports.

Then, when sports returned, it wasn't the fun distraction sports fans love. It was sterile, joyless, absurdly overprotective version mixed in with a heavy dose of political/social justice messaging. Many of those same folks that had adapted to living without sports weren't terribly interested in this version so they didn't return with as much vigor as before. Some not at all.

6 months later we are still experiencing sports in the same manner. Much of the joy has been sucked out and we currently are looking no closer to returning to the experience we all knew and loved than we were 6 months ago. In person attendance is still minimal, if allowed at all and that doesn't look like it is going to change at least in the next 4 months (likely longer). As a result, apathy is setting in to more and more people.

I, like many others on here, am a huge sports fan. But 2020 is the most apathetic I have felt about sports...in my life. I was forced to live a life without sports as a big part of it and I have adapted to a large degree. It's no longer a shock to the system to not have a game to watch at night or on the weekends. The withdrawal symptoms are going away and it is almost like I'm "sobering" up from a long sports addiction. Of course, there are times where I "relapse" and I would LOVE to have the addiction take hold again once more. But right now its trending in the other direction with no real end in sight.
Posted by BarberitosDawg
Lee County Florida across causeway
Member since Oct 2013
9914 posts
Posted on 1/25/21 at 8:59 am to
I wish they would donate it all to having a decent halftime show not dedicated to the diversity, BLM creepshow...
Posted by CatfishJohn
Member since Jun 2020
13475 posts
Posted on 1/25/21 at 9:00 am to
quote:

Starting in March the "powers that be" COMPLETLY shut down all sports. That included the NCAAT, the end of the NBA/beginning of playoffs, MLB opening day, etc. Thus, people were forced to go without sports for 3-4 months. More importantly, they were forced to adapt to living without sports for 3-4 months...and they did! After that they realized, maybe for the first time ever, they could live without sports.

Then, when sports returned, it wasn't the fun distraction sports fans love. It was sterile, joyless, absurdly overprotective version mixed in with a heavy dose of political/social justice messaging. Many of those same folks that had adapted to living without sports weren't terribly interested in this version so they didn't return with as much vigor as before. Some not at all.

6 months later we are still experiencing sports in the same manner. Much of the joy has been sucked out and we currently are looking no closer to returning to the experience we all knew and loved than we were 6 months ago. In person attendance is still minimal, if allowed at all and that doesn't look like it is going to change at least in the next 4 months (likely longer). As a result, apathy is setting in to more and more people.

I, like many others on here, am a huge sports fan. But 2020 is the most apathetic I have felt about sports...in my life. I was forced to live a life without sports as a big part of it and I have adapted to a large degree. It's no longer a shock to the system to not have a game to watch at night or on the weekends. The withdrawal symptoms are going away and it is almost like I'm "sobering" up from a long sports addiction. Of course, there are times where I "relapse" and I would LOVE to have the addiction take hold again once more. But right now its trending in the other direction with no real end in sight.


I'd just like to chime in and say this is really well-said and I might steal it.

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