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HD says they won't raise prices because of tariffs

Posted on 5/20/25 at 7:08 am
Posted by bigjoe1
Member since Jan 2024
911 posts
Posted on 5/20/25 at 7:08 am
quote:

Because of our scale, the great partnerships we have with our suppliers and productivity that we continue to drive in our business, we intend to generally maintain our current pricing levels across our portfolio,” Chief Financial Officer Richard McPhail told CNBC in an interview.

More than half of what the company sells comes from the U.S., he said. McPhail added that Home Depot and its suppliers have worked to diversify the source of the company’s imports over the past several years, including by decreasing the share of purchases that come from China. By this time next year, no single country outside of the U.S. will represent more than 10% of the company’s purchases, he said.
CNBC
Posted by SlidellCajun
Slidell la
Member since May 2019
13624 posts
Posted on 5/20/25 at 7:22 am to
As a shareholder, this is horrible news. It’s a breach of fiduciary duty!

Maga doesn’t mean hurting shareholders!
Posted by bigjoe1
Member since Jan 2024
911 posts
Posted on 5/20/25 at 7:38 am to
Hopefully my sarcasm meter is working.
Good on HD for diversifying the supply chain. Within a year no foreign country has more than 10% of their business is great. Hopefully others can follow that example.
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
6521 posts
Posted on 5/20/25 at 8:00 am to
quote:

Good on HD for diversifying the supply chain. Within a year no foreign country has more than 10% of their business is great. Hopefully others can follow that example.



I think the mega giants have been working diligently over the last 6 to 8 years to really broadcast their sourcing arrangements and move specifically away from China. A family friend has a business that sells a very large amount of seasonal items to WalMart. He mentioned a few years ago that WalMart had pushed them to move or add additional production facilities to other countries. Specifically India and Mexico is where he added manufacturing facilities. Interesting that India has seemingly been the most cooperative with the tarriff strategy this far.
Posted by Wraytex
San Antonio - Gonzales
Member since Jun 2020
2943 posts
Posted on 5/20/25 at 8:03 am to
Change your password, Gaucho hacked you.
Posted by slackster
Houston
Member since Mar 2009
89931 posts
Posted on 5/20/25 at 8:09 am to
Do they’re going to eat it at the margins? Would be impressive if they can maintain margins and force their suppliers to eat all/most of it.
Posted by bigjoe1
Member since Jan 2024
911 posts
Posted on 5/20/25 at 8:13 am to
He never said they wouldn't raise prices period.
I imagine in an inflationary environment they'll raise prices on pretty much all products and that would help with overall margins.
Posted by SDVTiger
Cabo San Lucas
Member since Nov 2011
87883 posts
Posted on 5/20/25 at 8:22 am to
Just another day where I found out that tariffs wont apply to me and i was right again
Posted by bigjoe1
Member since Jan 2024
911 posts
Posted on 5/20/25 at 8:32 am to
quote:

Just another day where I found out that tariffs wont apply to me and i was right again


I have no idea why you keep saying that. Both Trump and Bresent have said prices are going to rise due to tariffs.
Posted by Hitman67
Lumberton, TX
Member since Jul 2024
192 posts
Posted on 5/20/25 at 8:58 am to
They said they might rise a little in the short term. They never said that companies would push the entire tariff on consumers. Smart companies will look around to find alternative pricing to have leverage over suppliers.
Posted by SDVTiger
Cabo San Lucas
Member since Nov 2011
87883 posts
Posted on 5/20/25 at 9:37 am to
quote:

Trump and Bresent have said prices are going to rise due to tariffs.


You let me know when that happens Bigjoe
Posted by bigjoe1
Member since Jan 2024
911 posts
Posted on 5/20/25 at 10:02 am to
Trump beat me to it.
Remember the temper tantrum when AMZN was going to disclose how much tariffs were responsible for price increases and demanding WMT eat the prices increases.
Posted by Weekend Warrior79
Member since Aug 2014
19217 posts
Posted on 5/20/25 at 10:05 am to
quote:

we intend to generally maintain our current pricing levels across our portfolio

This does not mean that they will just eat the profits. What they most likely do is slightly drop their gross profit margin, and spread the added costs across the board.

Buy a product for $100 and sell for $125 for a 25% markup. That product now costs them $110 and they could just pass on the cost at $135 and their markup will drop to 22.7% while still making $25 on each unit.

Or they could take that extra 10% on their imports and spread over their entire portfolio. Then they could just increase the cost for all products less than 5% and their total gross profits would be the same if their sales remand steady.
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