Why doesn’t LSU use the baseball logo for more apparel ?

It’s great. I agree.

It's too clunky. It's good for a baseball cap because it's vertical, but it's hard to read from afar.

LSU is very particular as to how the letters LSU are presented. Effectively, "LSU" is the school's trademark, and most recognizable logo. Therefore, LSU in Geaux font is to be used as much as possible.

Back in the early 2000's, pretty much every department on campus had a different logo or way of presenting the letters "LSU". Because of this, LSU's marketing department has been working hard to eliminate variance.

The baseball team's LSU logo is an exception, since it, too, has a signature "brand" all its own. Outside of baseball, though, the logo is downplayed.

That's because it's a ball cap type logo. You can find a lot of university logos like that only on ball caps. It's sort of baseball-esque

The staircase LSU is great but I'm ok with it being a baseball specific logo. LSU should always be rendered horizontally for football to match the helmets. Maybe the staircase on the basketball shorts could work though.

Good point upthread about the marketing dept standardizing the way the letters get applied across all departments. From a branding standpoint, LSU was in the dark ages until around 2000.

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It's too clunky. It's good for a baseball cap because it's vertical, but it's hard to read from afar.

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Says the guy who still buys Toonces gear at Walmart.

You can get a "golf" shirt with this logo on it

You tried alumni hall?

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LSU should always be rendered horizontally for football to match the helmets

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The LSU on the football helments is actually "arched".

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Whoa, no way, didn't realize!

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He's making a distinction between "horizontally" which you stated in your first post and "arched". Technically he's probably right.