Sweet Sweat. Legit or gimmick?

I just went to their website, and I still have no idea what Sweet Sweat is supposed to do.

quote:

---

Apparently it “warms up the muscle and increases sweat production” during exercise.

---

I understand warming up the muscle (even if there are a ton of other ways to do that) but why would you even want to sweat more?

Sweating more doesn't have any benefit and hampers you by dehydrating you in individual workouts.

Saw a guy at local gym using it few years ago. He would apply it to his core, then wrap himself in saran wrap. No idea if it works, but the guy was legit swole and cut.

The market for BS fitness products is really large.

Fat loss and testosterone gain seem to be the two magnets for snake oil.

Flex wheeler did this with preparation h