Craft Beer Battle 3 tier system

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Craft-beer volumes grew just 1.6% last year, according to trade association the Beer Institute, the slowest growth in at least 10 years.

Growth is being driven entirely by direct sales from brewers to customers, mainly through taprooms and brewpubs. Direct sales last year grew 24.2%—accounting for one in 12 craft beers sold—while the remainder of craft-beer sales declined, according to the Beer Institute.

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In response, the two sides are waging a lobbying war across the U.S. over exceptions to the post-prohibition “three-tier system” that keeps the production, distribution and retailing of alcohol separate in many states.

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Roughly 9% of bar traffic across the U.S. now moves through brewery taprooms and brewpubs, according to data from MillerCoors. In Denver and San Diego, the figure is 35%.

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But the Texas Craft Brewers Guild doesn’t think the 2013 law went far enough. The trade association is lobbying for breweries to be allowed to sell beer to go, something wineries, distilleries and brewpubs are already permitted to do.

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