re: Blue Bell to begin producing ice cream again via trial run

I started getting Ben and Jerrys when BB shut down.

I see no reason to go back. B&J has a superior product, uses more natural ingredients and didn't kill people, after knowing there were issues in plants. I'll never buy BB again.

I suspect there are a lot of folks that feel the same way.

To me there's no better cookies and cream ice cream than BB. I'll be buying some.

They rolled out a new marketing campaign too.

It's a video of home footage of folks eating Blue Bell while doing funny stuff and pranks.

Tagline: "Blue Bell: We're going viral!"

quote:

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I started getting Ben and Jerrys when BB shut down.

I see no reason to go back. B&J has a superior product,

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Well yea, B&J and Haagen-Dazs are both superpremium ice cream so you pay more. If you're ok paying, you're def getting the better ice cream.

Bluebell meanwhile is one tier below them at premium ice cream level.

quote:

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Superpremium Ice Cream - These ice creams tend to have a very low overrun (as low as 20% even) and a high fat content (>14%), resulting in a very dense and rich product with a weight typically greater than 80g per 1/2 cup. They also typically use higher-end ingredients with a price point to match, and come in smaller containers with gourmet flavors. Examples: Haagen-Dazs, Ben & Jerry's

Premium Ice Cream - Premium ice creams tend to have lower overrun (~60-90%) and higher fat content (11-15%) than regular ice cream, resulting in a heavier ice cream (weight of about 73g per 1/2 cup). Examples: Blue Bell, Baskin-Robbins

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LINK

I pretty much quit buying ice cream when they stopped production, tried a couple different brands but nothing compared.

It won't be in the BR area until late October