re: 4XDH Envie

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but I am going to recruit some ese's at the Home Depot..

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Probably can find some boys at the rest stop that would help you expand your limit.

The "double dry hopped" and now "4 x dry hopped" descriptors seems like marketing mostly, to me.

Putting my homebrew nerd glasses on: When i brew a NE IPA, I often have 4 hop additions. One at the beginning (bittering hop), which should not be confused with a dry hop. Another after you shut off the burners and cool down to about 170. This is called your steep/whirlpool hop. Then comes what is being called, the biotransformation hop. This occurs a couple days into fermentation. The idea behind it, is that while the yeast cells are in suspension and chewing away at the sugars, you add this hop doseage to have your hop oils attach and coat the yeast cells. This often prevents those yeast cells from fully fermenting and leaves them hanging in suspension since the hop oils are lighter than the wort. This is one of the components to the haze you see in NE style IPA's. I guess this could be considered DRY HOP #1.
Then, after fermentation subsides, there is dry hop #2, where you simply add your hops at the end and get loads of aroma. This is your standard dry hop that appears in most IPA's, even non-juicy types.

Now as for dry hop #3 and #4, i guess they could sort of continuosly dry hop for a few more days until packaging, or they could perform a dry hop in the keg (for homebrewers) or in the bright tank (for pro-brewers...however this may be where they do all their final dry hopping anyway, i'm not 100% on that).

I think, in terms of Parish, 4DXDH may be merely a bit of a troll to some beer nerds on a certain facebook group.

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Sure, but at what point is that no longer making the beer better? Or at least not making it enough better to justify all the hops and hop loss?

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We talked about this last night at Courtyard. The consensus from people that know far more than I do about all this was that diminishing returns kick in pretty hard after DDH. I'd still like to try it just to see.

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Or at least not making it enough better to justify all the hops and hop loss?

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Depends. Can you charge a buck more per pint of it than the DDH and still sell out in a week?

I found a preview pic of Parish's next release: