Fox news reported this morning that the trump campaign used a new way of polling

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"The beauty of predictive modeling is you're watching an electorate voter-by-voter over a long period of time," [RNC chief of staff] Walsh said. "You're watching their movement, you're watching what they care about, you're watching what they respond to to and there are a lot of upsides to this."

Walsh highlighted success of their efforts in the 2014 midterms -- particularly the North Carolina Senate race where Thom Tillis defeated incumbent Democrat Kay Hagan, despite polls showing the opposite result.

As for this year's race, Walsh said the RNC's goal is to focus on being the voter turnout infrastructure for Donald Trump's presidential campaign, which Walsh described as originally comprising of "10 guys and a Twitter account."

Walsh said her takeaway from the RNC's data, which is not publicly shared, is how much voters don't want to vote for Democratic presidential nominee Hillary Clinton. Voters are looking for any reason to vote for someone else, she said.

"I think another thing that we've seen is that when Mr. Trump stays on message, people come home real quick," Walsh said.

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Polling as we know it is dead

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